The marketing and advertising fields are constantly evolving today, and we want to help you stay in the know. Catch up on the must-read stories to find out what’s trending in the industry.

The Jolly Green Giant Looks for Love

Everyone deserves love on Valentine’s Day – even the Jolly Green Giant. In a new partnership with dating site FarmersOnly.com, the B&G Foods mascot created a profile on Valentine’s Day. The giant says he’s looking for someone who will “love him as much as he loves his greens,” and describes his body as “like lettuce, I’m shredded.” Who could turn that down?

The partnership was part of a week-long Valentine’s promotion for FarmersOnly, which gave new members a free week of premium membership with the code GreenGiant. The brand hopes to reach more of its young, health-conscious target audience with the campaign. Read more about the giant’s search for love here: https://www.marketingdive.com/news/jolly-green-giant-matches-with-dating-site-to-help-farmers-find-love/548199/

Benefit Raises a Brow

High-end beauty brand Benefit Cosmetics has launched a new advertising campaign focusing on female empowerment. The campaign, dubbed “Raising a Brow,” features their signature products, but also includes a larger message of encouraging women to speak up for what they’re passionate about. The campaign features well-known female activists, including singer and LGBTQ advocate Hayley Kiyoko and mental health activist Jen Gotch.

Benefit is far from the first female-focused company to promote a message of women’s rights. Other brands, such as Dove and Always, have recently launched campaigns supporting body positivity and building girls’ confidence. Check out more details here: https://www.adweek.com/brand-marketing/benefits-new-campaign-is-all-about-raising-a-brow-to-bold-women/

Bojangles Modernizes the Billboard

Ahead of the NBA All-Star Game last week, southern fast-food chain Bojangles released an interactive billboard featuring their “Master Biscuit Makers.” The billboard pictured an employee tossing flour into the air, and throughout the weekend he periodically threw real “simulated flour” out of the board. The ad encourages fans to enter a contest by sharing photos using the hashtag #BiscuitBaller to win prizes.

Despite the perception that we live in a digital-only age, out-of-home advertising remains surprisingly effective. A study by Rapport found OOH increases brand trust, perceived brand quality and customer loyalty. Do you think this unique brand experience will be effective for Bojangles? Find out more here: https://www.marketingdive.com/news/bojangles-debuts-flour-tossing-billboard-for-nba-all-star-weekend/548419/

Netflix Connects Us All

As marketers, we hear a lot about how social media connects the world today. While that remains true, our online connections aren’t limited to Facebook likes and Instagram followers. Netflix has announced that their new research shows every Netflix-watcher on earth has six programs in common. That means you could run into a complete stranger, and if they have a Netflix account, they’ve likely binge-watched not just one but six of the same shows as you. Some of the most popular titles people have in common include smash-hit Stranger Things, dystopian Black Mirror and family-friendly The Christmas Chronicles.

To illustrate the similarities in our watching habits, Netflix released a video that shows people across the world enjoying the same shows and movies. Check it out here: https://www.forbes.com/sites/danafeldman/2019/02/13/according-to-netflix-we-all-have-6-shows-in-common/#66d110ab463d