Weekly Must Reads

Written by Kelsey

September 10, 2018

The world of marketing and advertising never sleeps and never stops changing. Get caught up for the week ahead with our must-read news.

Queer Eye for the Headache

Over-the-counter pain reliever Excedrin has launched a new campaign focused on solving all of life’s “headache-inducing” moments. They have released special edition bottles featuring these different moments, including a commuter edition, a bad date edition, and even an adulting edition.

To promote their campaign, Excedrin has partnered with Antoni Porowski and Tan France, stars of the popular Netflix show “Queer Eye,” to post clever ads for Excedrin on their social media platforms. By using these popular influencers and putting a playful spin on their product, Excedrin hopes to reach more millennials and the LGBTQ community. Do you think they’ll be successful? Check out the full story here:

https://www.marketingdive.com/news/excedrin-tackles-adulting-other-headache-inducing-moments-with-special-e/531662/

Twitter Adds Audio-Only Livestream

Attention podcasters: Twitter just launched a new feature you might be interested in. You can now livestream audio only on Twitter through Periscope, their original video livestreaming platform. To access the feature, click on the “compose tweet” icon as normal, select “Live,” and the click the microphone icon in the video to switch to audio-only. This development follows Twitter’s recent efforts to positioning itself as a news source for live events, through trending hashtags and a redesign of their Twitter Moments. Find out more here:

https://markets.businessinsider.com/news/stocks/twitter-audio-streaming-ios-mobile-2018-9-1027518126

Heidi Klum and Tim Gunn Will “Make It Work” on Amazon

After 16 seasons, stars Heidi Klum and Tim Gunn announced they are leaving their popular reality TV show “Project Runway” to develop a new show for Amazon. Though they haven’t released details on the new fashion show yet, it will reportedly have a “shoppable” feature included in the program to create a more interactive experience for viewers.

Amazon’s Prime Video streaming service has taken off this year, as they also signed stars like Nicole Kidman and Jordan Peele to new projects. This move highlights the rapidly changing nature of advertisements and the way people watch TV today. Will you be tuning in?

https://variety.com/2018/tv/news/heidi-klum-tim-gunn-project-runway-amazon-1202931224/

Gillette Glides into Instagram TV

This summer, Instagram rolled out “IGTV,” an application within Instagram allowing users to watch long-form video from their favorite creators. Razor brand Gillette is one of the first to use the feature. They are launching a campaign called “Her Shot,” a series of ten videos from up-and-coming female directors. The campaign aims to showcase women’s points of view and bring awareness to continued gender disparity – Gillette notes that only 7% of film directors are female. As more consumers watch television through online streaming services, do you think IGTV will be a useful tool for brands in the future? Read on here:

https://www.marketingdive.com/news/gillette-venus-partners-with-female-directors-for-instagram-tv-content/531792/

Millennials’ Most Loved Brands

Following a controversial week, Inc Magazine reported Nike is still millennials’ favorite brand in 2018. Nike topped the list of millennials’ 100 favorite brands, based on ad agency Moosylvania’s interviews with 3,000 millennials aged 18-36. Other top brands include obvious choices like Apple, Amazon and Target, but there are also more unexpected choices like Gucci and Macy’s included in the top 20. The list predominantly features retail, fashion, beverage, cars and technology brands. Check out the full ranking here:

https://www.inc.com/business-insider/100-brands-millennials-love-most-2018.html?cid=search

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