The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Going Digital

Trends are constantly emerging and disappearing in the blink of an eye. A consumer’s focus is challenging to hold and, chances are,  your brand hasn’t figured out how to grab it. The solution? Digital marketing. Now that we’ve given you the answer, it’s time you use it. Learn the latest tips in going digital and how your brand can benefit, here: https://thinkradius.com/start-marketing-brand-digitally/ 

The Importance of Video

It’s so easy for consumers to get caught up in their newsfeeds. Scrolling is easy, but stopping and really focusing — a challenge. When it comes to your brand, you want to stand out and video is the perfect solution. Consumers want visuals and something easy to digest— video provides both. Hook your target audience and learn how to stand out amongst the rest, here: https://thinkradius.com/how-to-create-effective-video-content/

Agency of the Year

The marketing and public relations version of the Academy Awards has finally arrived and Anomaly was announced as the big winner of the Ad Age Agency of the Year. They were selected as number one based on their 44 percent jump in revenue, 14-for-14 record on new business pitches and continuing to release fantastic work. Other highly ranked agencies include: McCann, R/GA, Droga5 and VML. Congrats to this year’s winners and we hope to see you soon on that list.  http://adage.com/article/special-report-agency-alist-2017/ad-age-s-2017-agency-a-list/307477/#10

Millennials Favorite Brands

A study by YouGov BrandIndex assessing the favorite brands of Millennials has been released. The brands that were highest on the list, include: Uber, Instagram, Lyft, Snapchat, TLC and Twitter. Want to know what all of these brands have in common? A strong digital presence. Check out these brands and learn how you can boost your brand digitally, here: http://www.adweek.com/brand-marketing/a-new-look-at-millennials-favorite-brands-shows-a-few-surprises-climbing-the-list/

Ad of the Week

Yoplait has gone out of the box with its most recent advertisement about motherhood. They understand being a mom is hard. People are continuously judging your parenting decisions and adding in their own opinion. Watch the brand’s humorous spin on being a mom, here: http://www.adweek.com/brand-marketing/sassy-yoplait-campaign-encourages-moms-to-ignore-the-haters-and-keep-breastfeeding-in-public/