The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Career Choice

It’s time to channel your inner Olivia Pope or Samantha Jones and explain what public relations is. Many people don’t truly understand the purpose of PR, or really what’s in the job description. With more than 218,000 individuals in the PR industry (Seattle Times), it’s obvious we do a lot, and as always— it’s handled. See how we describe PR and how you can explain the industry, here: https://thinkradius.com/what-is-public-relations/

Time is Precious

Time is something we will never have enough of. No matter how well scheduled your day is, things pop up and have to be dealt with. So how do you make the most of your marketing time? The key is in prioritizing the elements you do have time for. Learn how to update your marketing strategies and become more effective with your time, here: https://thinkradius.com/making-the-most-of-your-marketing-time/

No Longer in Paradise

Last week the infamous Bachelor series spin-off, Bachelor in Paradise stopped production after sexual misconduct allegations between contestants were made. After much investigation, Warner Bros. has stated that they’ve found nothing inappropriate and shooting will continue. The show is facing a lot of backlash for continuing production and viewers think there is more information that hasn’t been released. Let us know what you think after checking out the latest reality show drama, here: http://www.adweek.com/tv-video/bachelor-in-paradise-production-will-resume-after-investigation-finds-no-sexual-misconduct/

I See You

…Is what your friends say after they spot you on Snap Map. This location-sharing feature is Snapchat’s latest venture in keeping users engaged. “We’ve build a whole new way to explore the world! See what’s happening, find your friends and get inspired to go on an adventure,” Snapchat shared in a blog. For those worried about sharing their location— never fear. You can place yourself in “Ghost Mode,” meaning other users can’t see you. Learn more about the latest features and how to use them, here: https://techcrunch.com/2017/06/21/snap-map/

We Can Talk on My Cell, But Not Nokia

Once known as a leading cellphone developer, Nokia has made moves in the digital wellness and virtual reality direction. Nokia CMO Rob Le Bras-Brown has stated that the company no longer develops mobile software and wants to focus their rebrand in categories outside of mobile. He added that it’s his job to reintroduce the brand to consumers. Is the rebrand working? Can people think of Nokia as something other than a cellphone maker? Let us know after reading the updates, here: https://digiday.com/marketing/known-cellphone-maker-nokia-trying-reinvent-vr-digital-wellness/