The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Increase Interaction

Social media provides a way for brands to interact and remain engaged with their consumers. Through these platforms, a brand has the ability to to gain understanding of customer needs in a way no other medium can. If your brand is still cautious about investing time and energy into social media, check out why jumping on board can be incredibly beneficial, here: https://docs.google.com/document/d/10i9CUv3rSKF31soJbpUYMkkn2_fnyPVhG_NyKU0eEjk/edit

Get The Coverage You Want

In the communications industry a great awareness event can make or break you. A strong launch event can make your brand’s item the hot topic of the season. A heartwarming philanthropic event can raise countless dollars and deliver significant impact to a cause. Getting media to cover your event can be challenging, but it isn’t impossible. Learn what steps you need to take to get great coverage at your next event, here: https://thinkradius.com/how-to-get-media-coverage-for-your-brands-next-big-event/

Sly Upgrades

Have you noticed anything different about snapchat? The platform has quietly changed the way Snapchat Memories are displayed. The obnoxious white borders that surrounded a memory are no longer there. Instead, in the upper left-hand corner it states when the memory was created. See the way the new changes appear, here:

http://www.adweek.com/digital/snapchat-no-white-border-older-photos-memories/

iPhone Release pt. 8

Rumors are flying that the iPhone 8 will be released in September. 2017 marks the 10-year anniversary since the first iPhone was released. Loyal Apple consumers are putting off upgrading their phones in anticipation of the potential phone release. Check out the possible new names of this iPhone and what features are to be expected, here: http://money.cnn.com/2017/05/03/technology/apple-iphone-8-rumors/index.html

On the Rise

After a period of constant decline, LinkedIn has enjoyed a steady spike of increased traffic to the social media site. Since the platform updated their news feed, added analytic tools and started testing a trending topics module; heavy increases of traffic have occurred. Learn more about the changes and how you can utilize LinkedIn for your brand, here: http://digiday.com/media/business-publishers-enjoying-traffic-spikes-linkedin/?utm_content=organic_digidayfeed&utm_campaign=digidaydis&utm_source=twitter&utm_medium=social