Weekly Must Reads

Written by Doug

February 27, 2017

The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Recovering After Making a Public Mistake

A fear of every business owner is realizing a major mistake has been made and it’s gone public. Unfortunately, no matter how hard a brand tries, mistakes will happen.

Learn more about recovering after making a public mistake here: https://thinkradius.com/recover-making-public-mistake/

Be Honest With Your Consumers

Honesty is the most important quality any brand can have. Don’t just tell consumers what you think they want to hear. Even if your brand faces a mishap, tell the truth and be transparent about it. Your consumers will appreciate the honesty. See more about being an honest brand here: https://thinkradius.com/be-honest-with-your-consumers/

Steve Harvey, is that You?

If you haven’t heard, the entertainment industry’s biggest night faced a little snafu when the Best Picture Oscar was being announced. During this award-filled night, Gary from Chicago stole the show; Meryl Streep apparently gets too much attention in Hollywood; and Jimmy Kimmel still hates Matt Damon. For the rest of your Academy Award news, check it out here: http://oscar.go.com/

Snapchat’s Making Financial Moves

Snapchat has made its debut on the New York Stock Exchange. Snap (the parent company of Snapchat) is stated to be the biggest U.S. tech company to go public since Facebook back in 2012. Learn more about Snapchat on the NYSE here: http://money.cnn.com/2017/03/02/technology/snapchat-ipo/

#GettingFiggyWithIt

Restaurants are coming out with vegan and healthy menus left and right. KFC decided to poke a little fun at its fellow restaurants with our favorite ad of the week. Check out their latest CleanEating Burger here: http://www.adweek.com/creativity/kfcs-latest-facebook-ad-says-something-pretty-nasty-and-not-just-about-food/

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