Need a quick rundown of the hottest marketing news of the week? Look no further. Catch up on all the need-to-know news in our Weekly Must Reads.

The Most Visited Website of 2021: TikTok

For years, Google lead the Internet as the most visited website across the globe. In 2021, though, a new site finally took the top spot. Thanks to more than 1 billion monthly active users, TikTok has become the most visited website and social media platform in the world, overtaking giants like Amazon, YouTube and even Facebook. According to Cloudflare, the technology firm that tracks global web traffic, TikTok overtook Google for the first time in February, and by mid-August, it was consistently generating more visits each day.

TikTok’s growth in 2021 is remarkable – the previous year, the platform ranked just seventh in total web traffic. Read more about TikTok’s rise to the top of Internet here: https://www.cbsnews.com/news/tiktok-google-facebook-social-media-internet/

Wendy’s Burns Brands on National Roast Day

In a very on-brand move, Wendy’s spent January 12 (otherwise known as National Roast Day) brutally (and hilariously) taking down other brands on Twitter. From labeling Eddie Bauer the “poor man’s North Face” to calling out Gillette Venus for its pink tax on women’s razors, Wendy’s certainly didn’t pull any punches. It was all in good fun, though, as the account only targeted brands that willingly asked Wendy’s to fire off their best roast.

As part of their roasting campaign, Wendy’s is also offering free French fries with any purchase through their mobile app through mid-February. Check out some of the best tweets from the brand’s annual National Roast Day here: https://adage.com/article/marketing-news-strategy/see-most-vicious-tweets-wendys-national-roast-day/2392786

New Oreo Cookie is Riddled with Batman References

The world premiere of The Batman is still nearly two months away, but Oreo couldn’t wait any longer to reveal its Batty new cookie. To celebrate the film’s release, Oreo created versions of its iconic sandwich cookie that feature the Dark Knight’s silhouette, as well as a digital activation challenging fans to answer a series of Batman-related riddles. Users who solve each puzzle will gain access to a digital Batcave where they can explore the set and discover secrets about the popular franchise.

Though this is the first Batman partnership for Oreo, its parent company, Mondeléz, has previously developed campaigns with the franchise alongside its other chocolate brands, including Cadbury and Bournville. Find out more about the limited-edition cookies and watch the first campaign ad here: https://www.adweek.com/brand-marketing/oreo-drops-new-batman-cookies-with-riddles-that-unlock-the-batcave/

The Marketing Power of Cameo

Most consumers know Cameo as the digital platform fans can use to purchase personalized videos from their favorite celebrities. However, Cameo recently expanded its services to cater more to businesses, helping them partner with famous spokespeople on new campaigns. For example, Bud Light recently ran a contest through Cameo where the winners could receive a personalized birthday message for a friend from a select group of celebrities. The campaign resulted in a higher positive audience sentiment toward the Bud Light brand, as well as increased campaign engagement.

Other brands, including Nissan and Coca-Cola, have also utilized Cameo in their recent marketing efforts, and experts predict even more companies will join the trend in the coming year. Though the potential audience on Cameo may be smaller than Facebook or Google, the users it does reach are highly engaged and more likely to remember the interaction long-term. Learn more about Cameo’s growing list of features here: https://www.marketingdive.com/news/cameo-poised-for-bigger-role-in-brands-2022-social-strategy/616666/