Weekly Must Reads

Written by Doug

February 13, 2017

The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Sticking Out on Facebook

Facebook is filled with so many ads and brands that are saying, “Look at me! Look at me!” it can be a challenge to stand out. What will give your brand an edge is providing concise, yet strong, posts. Learn more about winning attention on Facebook here: https://thinkradius.com/win-attention-facebook/

Finding Your Voice on Social Media

In social settings, it can be challenging putting yourself out there. However, that doesn’t have to weaken your social media output. Check out how you can still be successful at social media if you are an introvert: https://thinkradius.com/social-media-introverts/

The Grammys

The music industry has spoken and the Grammy’s have been awarded. Adele was the big winner of the evening after receiving Album of the Year, Record of the Year and Song of the Year. See more about how Chance the Rapper and others made history during the 2017 Grammy’s here: https://www.theatlantic.com/entertainment/archive/2017/02/the-2017-grammys-winners-and-performances/516324/

The Numbers Behind Valentine’s Day

Love is in the air and Valentine’s Day has arrived. While this holiday is full of love, chocolates and romance— mobile-minded data has been released to show how lovebirds act during this annual celebration. Read more about Hallmark’s favorite holiday here: http://www.adweek.com/digital/these-7-valentines-day-mobile-stats-show-where-lovers-go-and-how-they-met/

 Snapchat’s Benefitting Brands

In a recent study conducted, it was found that 88 percent of the time, Snapchat users will view a brand’s entire story. The brand’s that use the infamous 10-second story app can find big return in their use. Learn more about the study and what it can do for your brand here: http://www.adweek.com/digital/snapchat-users-are-very-likely-to-watch-a-brands-entire-story-report-shows/

It’s a Boy!

American Girl Doll has announced that they are releasing their first boy doll ever. Logan Everett is a part of the latest diverse collection that has been heavily requested by consumers. See what else the doll company has coming up this year, here: http://www.huffingtonpost.com/entry/american-girl-will-release-its-first-boy-doll-and-its-kind-of-a-big-deal_us_58a2069be4b094a129edb929

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