Weekly Must Reads

Written by Doug

January 23, 2017

The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Step Up Your Social Game

If your brand hasn’t picked up social media to use as an asset yet—you’re missing out. See how reaching out to your consumers through social media can strengthen your brand: https://thinkradius.com/predictions-social-media-2017/

How PR Really Works

In the media, movies and general entertainment industry, public relations professionals have quite the notoriety for living glamorous lives that require minimal work with maximum reward. Check out what the profession is really like here: https://thinkradius.com/misconceptions-about-pr/

Go Live Worldwide

Instagram is making its going live option global. Users of the Facebook-owned app will have the option in the next few weeks to use the feature and show followers what they experience in their day-to-day lives. Read up here about going live: http://www.adweek.com/news/technology/instagram-getting-ready-introduce-live-stories-users-globally-175722

How a Hat Become Apart of a Movement

A pink cat hat has become a symbol of women’s rights after the Women’s March that took place. 4.8 million people worldwide marched supporting women’s rights, health care reform, LGBTQ+ rights, etc. according to Women’s March coordinators. Learn more about the hate that became a symbol of women’s rights nearly overnight: http://www.glossy.co/platform-effect/the-power-of-the-pussy-hat-fashion-activism-in-the-age-of-social-media?utm_content=svd&utm_campaign=glossydis&utm_source=twitter&utm_medium=social

Twitter Gets A Trump Bump

The social media platform that has been struggling for quite some time in the growth department might need to thank President Trump for growing attention. The new president’s rants on Twitter have lead to a spurt of growth and desire to be checked out. See why Twitter might need to send him a thank you card here: http://digiday.com/brands/twitter-second-look/

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