The Vault
The latest news and insight from the marketing world.
Weekly Must Reads
Need a boost of creative inspiration this week? Catch up on the latest innovative campaigns and strategies from brands like Samsung and McDonald’s in our Weekly Must Reads. McDonald’s Celebrates Their Pop Culture Cameos In their latest campaign, McDonald’s is highlighting...
Why Brands Are Changing Their Search Engine Marketing Strategies
Web search and SEO have been digital marketing hallmarks for brands of any size for years. According to Statista, organic search is responsible for 53 percent of a website’s total traffic on average. To get their brand in front of their target audience, creating...
Weekly Must Reads
Several of the world’s biggest brands have recently launched creative new campaigns designed to help you think of their products in a new way. Catch up on all the marketing and advertising stories you missed last week in our Weekly Must Reads. Pepsi Vies for a Spot at the...
Weekly Must Reads: Brand Refresh Edition
This week, a number of major companies are celebrating their latest rebrands and refreshes with new logos and branded mascots. Catch up on all the latest marketing changes you need to know about in our Weekly Must Reads. Twitter Rebrands as X Twitter’s major platform...
Why So Many Creators are Incorporating DMs Into Their Social Media Strategies
Social media is the key platform for brands and influencers hoping to engage an audience of loyal followers and customers. As such, the most innovative creators are constantly reinventing their social strategies in hopes of finding new ways to increase engagement and boost...
Weekly Must Reads: Digital Edition
This week’s marketing and advertising campaigns were ruled by two digital giants: TikTok and Amazon. Find out how brands are creatively utilizing these two popular platforms in our Weekly Must Reads. Amazon Promotes Prime Day on TikTok Last week, Amazon celebrated its...
Weekly Must Reads
If you keep hearing your friends and colleagues mention Threads, but you’re not quite sure what they’re talking about, you need our Weekly Must Reads this week. Keep reading to catch up on the biggest news you may have missed in the last few days. Threads Sets Record for...
Weekly Must Reads
Need a marketing news refresher after the pre-4th of July holiday weekend? Catch up on the biggest stories you may have missed in our Weekly Must Reads. Pepsi Crafts New Sauce for the 4th of July Ahead of the 4th of July holiday weekend, Pepsi introduced a new product to...
Weekly Must Reads
The newest marketing campaigns from some of the world’s biggest brands are taking a playful approach to their summer promotions. Check out their new strategies and catch up on all the latest news you may have missed in our Weekly Must Reads. Rockstar’s Spotify Concert...
The Rise of TikTok & Fall of Twitter
TikTok has been rising in popularity at a breakneck pace for years. Following the recent mass exodus of Twitter users, their user base has grown even more rapidly – and so has their advertising business. With more than one in five Internet users regularly using TikTok, any...