The Vault
The latest news and insight from the marketing world.
Weekly Must Reads: Pop Culture Edition
From Marvel to Mean Girls, advertisers are tapping into consumers’ favorite pop culture moments in their newest campaigns. Catch up on all the stories you may have missed in our Weekly Must Reads. McDonald’s Joins the MCU Marvel’s hit series Loki returned with its second...
Weekly Must Reads: Bizarre Stories of the Week
From viral ranch moments to digitally aged reality TV stars, it’s been a bizarre week of promotions in the marketing world. Catch up on the latest and strangest campaigns in our Weekly Must Reads. Heinz Appeals to Swifties With “Seemingly Ranch” Less than 24 hours after...
Weekly Must Reads: Playful & Humorous Ads of the Week
We love when a brand knows how to have fun with their promotions and products. Catch up on all the details of the newest campaigns of the week, featuring funny and playful ads from several different companies. Lego’s Superhero-Inspired Short Film In a recently released ad,...
What We Can Learn About Marketing from NFL Teams
While professional American football is one of the most beloved sports in the US, the group that runs it – the National Football League, or NFL – is first and foremost a business. A very, very successful business. The NFL is the most profitable sports league in the world,...
Weekly Must Reads: Celebrity Partner Edition
It’s been a celebrity-filled week in advertising, with several major brands launching new campaigns with their high-profile spokespeople. Catch up on the latest marketing news and promotions in our Weekly Must Reads. Apple Launches Two New Ads Last week, in coordination...
Weekly Must Reads: Brand Refresh Edition
This week, several major businesses are launching brand refreshes to inject new life and interest into their marketing efforts. Catch up on the latest updates in our Weekly Must Reads. JCPenney Makes Their Brand Refresh Count The JCPenney brand has been in turmoil in...
Weekly Must Reads
Now that you’re rested and returned from a long weekend break, it’s time to catch up on all marketing and advertising news you missed. Check out the latest clever campaigns from innovative brands in our Weekly Must Reads. Nissan Launches Annual “Heisman House” with Zillow...
How Brands Are Branching Out with Short Form Video
Short-form video has been one of the most important aspects of digital marketers’ strategies for several years. Through platforms like TikTok and Instagram Reels, brands found they could reach their target audience more effectively by incorporating shorter videos into...
Weekly Must Reads: NFL Edition
The start of the 2023-24 NFL season is now just over a week away, and the league’s partners are gearing up with new campaigns and limited-edition products. Catch up on all the ads that premiered this week in our Weekly Must Reads. The NFL Pokes Fun at Scripting Complaints...
Weekly Must Reads: Summer Sports Edition
This summer, brands are taking advantage of popular sporting events and stars to promote their unique product offerings. Catch up on the latest campaigns and sports sponsorships in our Weekly Must Reads. Celsius Is the Official Energy Drink of the MLS As the Women’s World...