The Vault
The latest news and insight from the marketing world.
Planning 301: Video Reigns Supreme on Social Media
If you’ve spent even a small amount of time on social media in the last few years, you’ve probably noted videos appearing more frequently. On any given day, you might see your best friend’s GoPro video from their last vacation and a clip of that great play your team made...
Weekly Must Reads
The world of marketing and advertising never sleeps and never stops changing. Get caught up for the week ahead with our must-read news. Queer Eye for the Headache Over-the-counter pain reliever Excedrin has launched a new campaign focused on solving all of life’s...
So You’re Just Getting Started on Social Media
You’ve decided it’s time to get your business on social media. Welcome to the party (finally)! With so many different channels and millions of other users to compete with, getting started can be daunting. Before you jump right in, take a moment to create an overall social...
Weekly Must Reads
Wondering what the biggest marketing and advertising stories are this week? We’ve compiled the must-read news and top trends to help keep you in the know. They Just Did It: Nike & Colin Kaepernick This week, Nike launched a series of advertisements to celebrate the...
Planning 101: Expect Chaos
You plan the perfect marketing campaign. It goes off without a hitch, and your exact target audience immediately jumps on board. There are no last-minute changes, everything goes exactly as planned and you immediately experience the massive success you expected. Yeah,...
Weekly Must Reads
Keeping up with the most important marketing and advertising news just got a lot easier! Get the scoop on the marketing and advertising news you need to know this week. The Toys “R” Us Rebrand That Almost Was In June, the once-beloved toy superstore Toys “R” Us officially...
Weekly Must Reads
The marketing and PR fields are contently changing. We want to make sure you are always in the know. We've picked out what is trending this week and wanted to share the latest and greatest in the industry. Marketers are Drooling Over Facial Recognition For the average...
Four Reasons Instagram Wins the Holidays for Retailers
The calendar just flipped to November, and with Halloween behind us, consumers can expect to see red and green fill their favorite local retailers. Holiday cheer is upon us, and for your retail brand, holiday sales could make or break your year. For many retail brands,...
Weekly Must Reads
The marketing and PR fields are constantly evolving. We want to make sure you are always in the know. Stay up to date and in the conversation with these weekly topics. P&G Releases Powerful Winter Olympic Short Proctor & Gamble released a new short film, “Love Over...
Weekly Must Reads – 10/23/17
Virtual Reality Promotes New Saw Movie During New York Comic-Con, Lionsgate and Unity Technologies created a VR experience to promote the new movie Jigsaw. The experience includes real props from the movie, a voice-over from actor Tobin Bell and shrines to the eight...