The Vault
The latest news and insight from the marketing world.
Social Media Matters: How it Helps Customer Service
You see it every time you open up your Facebook or Twitter newsfeed: people love to use social media to spill their every thought and complaint. Sometimes it’s just your middle school classmate complaining yet again about her horrible morning commute, but sometimes those...
Weekly Must Reads
In marketing and advertising, change is the name of the game. Stay in the know with the top stories from this week! An Instagram Influencer Paradise Have you ever wondered what the most millennial apartment on earth would look like? Wonder no more: Village Marketing has...
Social Media Matters: How it Helps Human Resources
In many businesses, social media lives within the marketing or public relations department. Meanwhile, your other departments probably only use social media to find funny memes and read Facebook updates during the workday. However, social media is about more than just...
Weekly Must Reads
Catching up on the top marketing and advertising news has never been easier! Read up on the stories you need to know this week. America Runs on Dunkin’ Following in the shoes of Papa Johns and Weight Watchers, Dunkin’ Donuts is the latest brand to debut a name change....
Planning Master Class: Be Timely in as Little Time as Possible
In the 24-hour news cycle world we live in today, timeliness is more important than ever. On social media, trends and breaking news emerge by the hour, and if you don’t keep up, you’ll be left behind. Makes it kind of hard to have a plan, doesn’t it? Our solution? Focus on...
Instagram vs. Snapchat: Which is Best for Your Business?
Today there are more than two billion people using social media across the globe. People are more connected than ever before, both with friends around the world and the brands they love to buy. Social media presents an opportunity for your brand to build a relationship...
Weekly Must Reads
Need a quick catch-up on the hottest marketing and PR news? We’re here to help! Check out the must-read news stories you need to know this week. The Top 20 Indy PR Firms Business research organization Expertise recently announced its list of the top 20 PR firms in...
Radius Media Agency Honored as Top 20 PR Firm in Indianapolis
INDIANAPOLIS, Ind. (Sept. 20, 2018) – Radius Media Agency was recently named a top 20 public relations agency in Indianapolis in a 2018 ranking from business research firm Expertise. The announcement of this achievement comes on the heels of a year where the Radius team...
Planning 401: Influencer Marketing
From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity ambassadors...
Weekly Must Reads
The marketing and PR fields are constantly changing, and we want to make sure you’re at the top of your game. Catch up on the top trends this week to find out more about the latest and greatest in the industry. An Uber-Cool Redesign Last week, Uber launched a rebrand...