The Vault
The latest news and insight from the marketing world.
Why Marketing is a Necessity During Economic Uncertainty
According to the Harvard Business Review, just 9 percent of businesses come out of an economic slowdown with higher sales and profits than before. The companies who are fortunate enough to be in that elite group aren’t the ones that cut budgets deeply and quickly. They’re...
Weekly Must Reads
With less than two months until election day, many companies have focused their latest campaigns on voter registration and key voter issues. Check out the most notable election-themed messages from brands in our Weekly Must Reads. Patagonia’s Secret...
Weekly Must Reads
It’s a week of firsts for a number of big brands this week. Catch up on all the debuts and new campaigns that you need to see this week in our Weekly Must Reads. Netflix is Just One Story Away After seeing near-record viewership numbers through the coronavirus pandemic,...
The Current Outlook on Business: Dealing with Economic Uncertainty
Throughout the past few months, many states across the US are forging a path forward to help businesses get back to normal. For businesses that had to close their doors or alter their operations, this allowed them to breathe a sigh of relief before facing the uncertain...
Weekly Must Reads
Marketers have been busy this week gearing up to address major events, from the presidential election to the 2028 Olympics. Check out all the latest updates on the news you need to know in our Weekly Must Reads. LA28’s Creative New Logos The Los Angeles Olympic &...
Weekly Must Reads
From phone hotlines to videos designed in code, brands are working hard to differentiate themselves and reach their audience during this pandemic. Catch up on all the latest marketing and advertising stories in our Weekly Must Reads below. The (Early) Return of the PSL...
Top Smart Speaker Marketing Strategies
Alexa, tell me more about smart speaker marketing. If you’re part of the 1 in 3 consumers who have asked their smart speaker about product information, you already know there’s potential for businesses to capitalize on this opportunity. If you’re not, we’re here to tell...
Weekly Must Reads
This week’s top marketing and advertising stories focus on star power and finding the bright side during a stressful time. Catch up on the latest news you need to know in our Weekly Must Reads. Snoop Dogg & Corona’s Fine Life Corona (the beer brand, that is) is...
Creating Your Own Branded Podcast
Remember our last article, when we said we wouldn’t convince you to make your own podcast? That was true, but if your brand is open to creatively expanding your marketing efforts, you might actually be wondering if a podcast could be a good fit for your business. Branded...
Weekly Must Reads
Once again, this week is full of Covid- and cause-friendly marketing campaigns from some of the biggest brands. Dive in to our Weekly Must Reads for the latest news and updates you need to know. A New Way to Place Your Burger King Order Wearing a mask can save lives…and...