The Vault
The latest news and insight from the marketing world.
Marketing Must Reads: Gen Z-Targeted Ad Edition
In recent weeks, several brands that have been most popular with millennials and Gen X have been updating their marketing strategies to appeal to a younger generation. Find out how these companies are refreshing their image with Gen Z in mind in our Marketing Must Reads....
Your 2025 Marketing Plan: Adapting to a Volatile Market
On August 5, 2024, the Dow experienced its worst day since the end of the Covid-19 pandemic in 2022. Some companies’ stock value fell by 4 to 5%, reminding investors of the “Black Monday” stock market crash of 1987. Then, to some experts’ surprise, the market bounced back...
Marketing Must Reads: Specialty Influencer Edition
This week, major brands are kicking off new campaigns with select groups of influencers – though maybe not the kind of influencer you expect. Find out how businesses are putting a twist on influencer trends and targeting very specific consumer groups in our Marketing Must...
Marketing Must Reads: NFL Edition
Week 1 of the 2024-25 NFL season had everything: exciting touchdowns, controversial games, Travis Kelce & Taylor Swift, and of course, new marketing campaigns. Catch up on the most notable ads of the new season in our Marketing Must Reads. Pepsi & Paramount...
Marketing Must Reads: Out-of-the-Box Ads Edition
Both large legacy brands and under-the-radar companies are thinking outside the box this week with new ad campaigns that push the creative boundaries. Catch up on the exciting new campaigns you may have missed in our Marketing Must Reads. Wonderful Pistachios Is on the Go...
Marketing Must Reads
This week saw major news and announcements from some of the marketing world’s leading technology platforms and partners, as well as a major new brand collaboration. Catch up on the latest news you need to know in our Marketing Must Reads. Google’s Surprise Decision to...
NIL in 2024: How Brands Are Collaborating with College Athletes
In 2021, the NCAA transformed both college athletics and advertising when they adopted a new rule that allowed student athletes to profit from their name, image, and likeness (NIL). For the first time in the NCAA’s history, college athletes could participate in advertising...
Marketing Must Reads: Olympics Update Edition
With days left in the 2024 Summer Olympics, the news has been buzzing around record advertising revenue, celebrity spokespeople, and controversial commercials. Catch up on the biggest marketing and advertising stories coming out of the Olympics in our Marketing Must Reads....
Marketing Must Reads: Brand Refresh Edition
Last week, several of the world’s biggest brands refreshed their marketing messages to better meet the needs and priorities of today’s consumers. Dive into their brand updates and new campaigns in our Marketing Must Reads. American Eagle’s “Live Your Life” Brand Campaign...
Marketing Must Reads: Paris Olympics Edition
The Paris Olympics officially kick off July 26! In recent weeks, brands and broadcasters have been gearing up for the Games with new campaigns and strategies to reach audiences during the highly anticipated sporting events. Read up on all the latest Olympics advertising...