The Vault
The latest news and insight from the marketing world.
NIL in 2024: How Brands Are Collaborating with College Athletes
In 2021, the NCAA transformed both college athletics and advertising when they adopted a new rule that allowed student athletes to profit from their name, image, and likeness (NIL). For the first time in the NCAA’s history, college athletes could participate in advertising...
Marketing Must Reads: Olympics Update Edition
With days left in the 2024 Summer Olympics, the news has been buzzing around record advertising revenue, celebrity spokespeople, and controversial commercials. Catch up on the biggest marketing and advertising stories coming out of the Olympics in our Marketing Must Reads....
Marketing Must Reads: Brand Refresh Edition
Last week, several of the world’s biggest brands refreshed their marketing messages to better meet the needs and priorities of today’s consumers. Dive into their brand updates and new campaigns in our Marketing Must Reads. American Eagle’s “Live Your Life” Brand Campaign...
Marketing Must Reads: Paris Olympics Edition
The Paris Olympics officially kick off July 26! In recent weeks, brands and broadcasters have been gearing up for the Games with new campaigns and strategies to reach audiences during the highly anticipated sporting events. Read up on all the latest Olympics advertising...
Brands Who Invested in Marketing In the 2020s See Returns: The Real-World Case Studies
For years, we’ve stressed the importance of maintaining your marketing strategy in the face of economic uncertainty. However, many of the examples we’ve had to reference were decades old and came from another era of marketing. It left us wondering how the advice would play...
Marketing Must Reads
New campaigns in marketing and advertising world generated lots of discussion this week, from controversial AI ads to big brand refreshes. Catch up on the biggest news stories you missed in our Marketing Must Reads. Toys ‘R’ Us Creates Ad with OpenAI Last week, Toys ‘R’ Us...
Marketing Must Reads: Major Brands Update Their Strategies
This summer, major brands and media giants are updating their strategies to better meet the needs of their audiences – and boost their profits. Read up on the latest marketing news you may have missed in our must read articles of the week. X Hopes to Win Back Advertisers...
Marketing Must Reads: Tech Updates Edition
The marketing world is ever-changing, and this week, several major media platforms introduced new ad products that innovative brands can utilize to effectively reach their target audience. Catch up on the latest media announcements and newest ad features in our Marketing...
Marketing Must Reads: Summer Fun Edition
With several new ads debuting last week, brands are taking a more lighthearted approach to their summer marketing campaigns. Check out the must-see fun ads of the week in our Marketing Must Reads. Topgolf Launches New Puppet Announcers Golf announcers are famous for their...
Marketing Must-Reads: Star-Studded Ads of the Week
This week, brands are tapping into star power to launch their newest campaigns. Check out our must-read articles discussing the new ads featuring high-profile athletes, actors, superheroes, and pop stars. Gatorade Features New Generation of Star Athletes Last week,...