The Vault
The latest news and insight from the marketing world.
Correlation vs. Causation in Marketing Data
Each year, ice cream consumption and homicide rates tend to rise at shockingly similar rates. It begs the question: does ice cream really cause people to commit crimes? It should come as no surprise that the answer is no. This is a classic example of correlation, not...
Weekly Must Reads
This week, some of the top businesses in the world are taking creative approaches to strengthen their brand recognition and values among consumers. Catch up on the latest campaigns and marketing stories in our Weekly Must Reads. McDonald’s New Ads & Diversity Pledge In...
Weekly Must Reads
How are some of the biggest brands reaching their audiences in new, clever ways this week? Check out our Weekly Must Reads for all the latest updates on the news you need to know. Pepsi Dreams of Post-Pandemic Messes Pepsi is the latest brand to launch a campaign dreaming...
Using Technology to Promote Inclusivity & Relatability in Marketing
In the past, technology has always evolved to meet the needs and improve the lives of people and businesses. As the Internet began to become more popular among consumers, Wi-Fi was invented to give people more flexibility and freedom while staying online. Today, in light...
Weekly Must Reads
This week, sports and fitness brands are all at the center of the most-talked-about marketing and advertising stories. Get the rundown on all the news you need to know now in our Weekly Must Reads. P&G’s First Ad for the Tokyo Olympic Games Procter & Gamble has...
Weekly Must Reads
This week, brands are creating new logos, adding new celebrity spokespeople, and creating controversial software features. Catch up on all the news you need to know in our Weekly Must Reads. Apple’s Controversial New Privacy Feature Last week, Apple launched its latest iOS...
Weekly Must Reads
New campaigns, new partnerships and new missteps are the talk of the marketing & advertising world this week. Catch up on all the latest news in our Weekly Must Reads. Dove’s Selfie Talk Dove has returned to take on more unrealistic beauty standards for women in their...
Weekly Must Reads
Need to catch up on the most recent marketing and advertising stories? We’ve got you covered. Check out the updates you need to know now in our Weekly Must Reads. Peloton Trains with Champions In the leadup to this summer’s Olympic Games in Tokyo, Peloton has launched a...
Marketing Lessons from 2021’s Biggest Pop Culture Moments
Pop culture is embedded into each of our lives, whether we realize it or not. The themes within popular media are often reflective of the current climate in our world, and the overarching lessons in some of the most popular TV shows today can inspire us to take new...
Weekly Must Reads
This week, many of the latest marketing campaigns are focusing on hope, playfulness and future innovations to reflect the country’s encouraging COVID-19 numbers. Dive into the stories you need to know in our Weekly Must Reads. Taylor’s Version (of Marketing) Last week,...