The Vault
The latest news and insight from the marketing world.
Weekly Must Reads
Need to catch up on the most recent marketing news? Get ready for stories of rebrands, product rollouts and pop-up shops coming your way. Find out all the details in our new Weekly Must Reads. Victoria’s Secret Kicks Off Its New Marketing Approach After decades of a...
Weekly Must Reads
From Father’s Day to Pride Month, brands have had lots of important topics to focus their marketing on in recent weeks. Catch up on all the latest news you need to know in our Weekly Must Reads. Lebron James Inspires a New Reese Campaign What’s marketers’ newest source of...
How Marketing Can Help Overcome Pandemic-Influenced Hiring Challenges
It’s time to get back to work! With vaccination rates rising and restrictions lifting across the US, we’ve all heard that businesses are starting to bounce back. However, a March 2021 survey from National Federation of Independent Businesses found 42 percent of business...
Weekly Must Reads
Marketers have been busy this week with new campaigns, popular TV specials and high-profile mergers. Check out all the updates on the latest marketing and advertising news in our Weekly Must Reads. Twitter Rolls Out Subscription Service Twitter is launching a new round of...
Correlation vs. Causation in Marketing Data
Each year, ice cream consumption and homicide rates tend to rise at shockingly similar rates. It begs the question: does ice cream really cause people to commit crimes? It should come as no surprise that the answer is no. This is a classic example of correlation, not...
Weekly Must Reads
This week, some of the top businesses in the world are taking creative approaches to strengthen their brand recognition and values among consumers. Catch up on the latest campaigns and marketing stories in our Weekly Must Reads. McDonald’s New Ads & Diversity Pledge In...
Weekly Must Reads
How are some of the biggest brands reaching their audiences in new, clever ways this week? Check out our Weekly Must Reads for all the latest updates on the news you need to know. Pepsi Dreams of Post-Pandemic Messes Pepsi is the latest brand to launch a campaign dreaming...
Using Technology to Promote Inclusivity & Relatability in Marketing
In the past, technology has always evolved to meet the needs and improve the lives of people and businesses. As the Internet began to become more popular among consumers, Wi-Fi was invented to give people more flexibility and freedom while staying online. Today, in light...
Weekly Must Reads
This week, sports and fitness brands are all at the center of the most-talked-about marketing and advertising stories. Get the rundown on all the news you need to know now in our Weekly Must Reads. P&G’s First Ad for the Tokyo Olympic Games Procter & Gamble has...
Weekly Must Reads
This week, brands are creating new logos, adding new celebrity spokespeople, and creating controversial software features. Catch up on all the news you need to know in our Weekly Must Reads. Apple’s Controversial New Privacy Feature Last week, Apple launched its latest iOS...