When Best You Crew first approached Radius, they were a brand-new company searching for a way to deliver their mom-focused workout program to their audience. They were currently using a Facebook group to post a list of workout activities and nutrition information each week, but were looking for a simpler and more engaging way to interact with the brand’s growing audience.

While Best You Crew had a solid foundation in creative exercises, relatable food goals and supportive community, they needed to upgrade their tech features to keep up with the many other fitness brands on the market.

Radius quickly realized that Best You Crew’s current engagement model was disjointed and inefficient. The brand needed a singular platform they could use to upload new workouts, explain nutrition information, post recipes, and message users. The perfect solution was a smart phone app designed by the Radius team, providing a convenient and user-friendly source for Best You Crew’s audience of busy women and mothers.

The app was created specifically to make it easier for users to find and follow along with workout videos, consult the coach’s healthy food tips, and chat with other community members about their challenges and accomplishments. The warm and vibrant colors used in the app design reflected Best You Crew’s logo and fit the motivated, upbeat mindset the team was hoping to convey.

With a new, user-friendly app available to Best You Crew members, Radius was able to better market to new users through Facebook and Instagram Story ads, resulting in a more than 300 percent increase in clicks to the app store for downloads.