In the tech world, updates and innovations move so quickly it can be hard to keep up. This week, we’ve been reading up on the latest marketing technology news and rounding up all the features you need to know about. Catch up on the latest and greatest in our Weekly Must...
The Big Game is still weeks away, but many of the event’s biggest advertisers have already started deploying their campaigns. These days, airing a Super Bowl commercial isn’t enough. Brands must come equipped with teasers, digital elements, experiential tie-ins, and other...
If the past week is any indication, the future of AI in marketing has officially arrived. Read up on how brands are creatively using the technology and catch up on more notable stories in our Weekly Must Reads. Mint Mobile Uses ChatGPT to Create Its New Ad In the past few...
To kick off the new year, brands are partnering with other companies and celebrities alike to increase their reach and connect with their audiences. Catch up on the most interesting stories we’ve been reading lately in our Weekly Must Reads. Martha Stewart & Tito’s...
Welcome, 2023! To kick off the new year and prepare the work ahead, we’ve rounded up the biggest marketing and advertising stories of the week. Catch up on what we’ve been reading in our Weekly Must Reads. The Biggest Brand Blunders of 2022 In many ways, 2022 was a tough...
The holidays are coming quickly, but brands are still coming up with creative new campaigns and preparing for the year ahead. Check out all the latest marketing and advertising news in our Weekly Must Reads. Budweiser Bounces Back from World Cup Chaos Prior to the start of...
This week, the marketing and advertising world has seen unexpected creative campaigns as well as new controversies. Catch up on the stories everyone is talking about in our Weekly Must Reads. Coca-Cola’s New Christmas Movies Advertising is going to the movies. This year,...
Between Spotify Wrapped and new holiday ads, some of the most anticipated campaigns of the year have finally arrived. Get the rundown on the marketing news you need to know about in our Weekly Must Reads. A Playful Spotify Wrapped Last week, Spotify dropped their highly...
The 2022 World Cup officially kicked off last night, and brands are tackling the tournament with soccer-themed campaigns. Check out all the latest ads in our Weekly Must Reads. Nike’s Footballverse To celebrate the start of the international soccer tournament, Nike’s new...
This week, brands are shaking up the marketing world with surprising and strategic new partnerships. Dive into all the details on the latest stories in our Weekly Must Reads. How Coors Became the Beer of TV If you’re a fan of shows like “Yellowstone” and “Cobra Kai,” you...