This week, several brands are attempting to engage new, younger audiences by reimagining old campaigns and products. Check out these stories and learn more about the strategies behind them in our Weekly Must Reads. These Stars Are “Built Ford Proud” In Real Life Ford has...
Between International Women’s Day and Women’s History Month, March is a key time for brands to focus on connecting with the women in their target audience. Find out how companies are honoring women through new campaigns and initiatives in our Weekly Must Reads. How Brands...
This week saw the launch of two marketing campaigns focused on hard-partying senior citizens...which might not sound like a lot, but it’s weird that it’s happened twice in one week. Check out these out-of-the-box campaigns and other stories you need to know in our Weekly...
We write often about how companies strategically use emerging technology in their marketing efforts, but this week, brands have surprised us yet again. Catch up on all the innovative ways marketers are using technology this week in our Weekly Must Reads. Hilton Captures...
This week saw exciting new rebrands and collaborations from disruptors and big players alike. Check out all the latest marketing news you need to know in our Weekly Must Reads. Super Bowl Ads: Social vs. Traditional Last week, we covered the most notable commercials from...
The Kansas City Chiefs weren’t the only winners of the Super Bowl last weekend. Throughout the night, we saw lots of creative, funny, heart-warming, and surprising ads from big brands and newcomers alike. Check out our list below for the top commercials from the night that...
In the tech world, updates and innovations move so quickly it can be hard to keep up. This week, we’ve been reading up on the latest marketing technology news and rounding up all the features you need to know about. Catch up on the latest and greatest in our Weekly Must...
The Big Game is still weeks away, but many of the event’s biggest advertisers have already started deploying their campaigns. These days, airing a Super Bowl commercial isn’t enough. Brands must come equipped with teasers, digital elements, experiential tie-ins, and other...
If the past week is any indication, the future of AI in marketing has officially arrived. Read up on how brands are creatively using the technology and catch up on more notable stories in our Weekly Must Reads. Mint Mobile Uses ChatGPT to Create Its New Ad In the past few...
To kick off the new year, brands are partnering with other companies and celebrities alike to increase their reach and connect with their audiences. Catch up on the most interesting stories we’ve been reading lately in our Weekly Must Reads. Martha Stewart & Tito’s...