In the lead-up to Thanksgiving and Black Friday, many major brands launched their first holiday ads of the season last week. Check out their strategies for this year’s holiday shopping season in our Weekly Must Reads. Disney and Verizon Grant Wishes on StARs To promote the...
In recent weeks, brands have been getting in the spooky spirit with creative new promotions targeting Halloween-conscious consumers. Get caught up on the creepy and candy-filled campaigns you missed in our Weekly Must Reads. IKEA Takes on Bedroom Monsters In their new...
This week, many of the most noteworthy campaigns came from some of the world’s most prominent food and beverage brands. Find out how marketers are making their products stand out in crowded snack food and beverage categories in our Weekly Must Reads. Oatly Challenges Big...
This week, we saw notable updates from some of the biggest media giants in advertising. Catch up on the news you missed and find out what the new developments mean for brands in our Weekly Must Reads. The Implications of Ad-Free Tiers on TikTok and Meta Earlier this month,...
From Marvel to Mean Girls, advertisers are tapping into consumers’ favorite pop culture moments in their newest campaigns. Catch up on all the stories you may have missed in our Weekly Must Reads. McDonald’s Joins the MCU Marvel’s hit series Loki returned with its second...
From viral ranch moments to digitally aged reality TV stars, it’s been a bizarre week of promotions in the marketing world. Catch up on the latest and strangest campaigns in our Weekly Must Reads. Heinz Appeals to Swifties With “Seemingly Ranch” Less than 24 hours after...
We love when a brand knows how to have fun with their promotions and products. Catch up on all the details of the newest campaigns of the week, featuring funny and playful ads from several different companies. Lego’s Superhero-Inspired Short Film In a recently released ad,...
It’s been a celebrity-filled week in advertising, with several major brands launching new campaigns with their high-profile spokespeople. Catch up on the latest marketing news and promotions in our Weekly Must Reads. Apple Launches Two New Ads Last week, in coordination...
This week, several major businesses are launching brand refreshes to inject new life and interest into their marketing efforts. Catch up on the latest updates in our Weekly Must Reads. JCPenney Makes Their Brand Refresh Count The JCPenney brand has been in turmoil in...
Now that you’re rested and returned from a long weekend break, it’s time to catch up on all marketing and advertising news you missed. Check out the latest clever campaigns from innovative brands in our Weekly Must Reads. Nissan Launches Annual “Heisman House” with Zillow...