This week, major brands are kicking off new campaigns with select groups of influencers – though maybe not the kind of influencer you expect. Find out how businesses are putting a twist on influencer trends and targeting very specific consumer groups in our Marketing Must...
Week 1 of the 2024-25 NFL season had everything: exciting touchdowns, controversial games, Travis Kelce & Taylor Swift, and of course, new marketing campaigns. Catch up on the most notable ads of the new season in our Marketing Must Reads. Pepsi & Paramount...
Both large legacy brands and under-the-radar companies are thinking outside the box this week with new ad campaigns that push the creative boundaries. Catch up on the exciting new campaigns you may have missed in our Marketing Must Reads. Wonderful Pistachios Is on the Go...
This week saw major news and announcements from some of the marketing world’s leading technology platforms and partners, as well as a major new brand collaboration. Catch up on the latest news you need to know in our Marketing Must Reads. Google’s Surprise Decision to...
With days left in the 2024 Summer Olympics, the news has been buzzing around record advertising revenue, celebrity spokespeople, and controversial commercials. Catch up on the biggest marketing and advertising stories coming out of the Olympics in our Marketing Must Reads....
Last week, several of the world’s biggest brands refreshed their marketing messages to better meet the needs and priorities of today’s consumers. Dive into their brand updates and new campaigns in our Marketing Must Reads. American Eagle’s “Live Your Life” Brand Campaign...
The Paris Olympics officially kick off July 26! In recent weeks, brands and broadcasters have been gearing up for the Games with new campaigns and strategies to reach audiences during the highly anticipated sporting events. Read up on all the latest Olympics advertising...
New campaigns in marketing and advertising world generated lots of discussion this week, from controversial AI ads to big brand refreshes. Catch up on the biggest news stories you missed in our Marketing Must Reads. Toys ‘R’ Us Creates Ad with OpenAI Last week, Toys ‘R’ Us...
This summer, major brands and media giants are updating their strategies to better meet the needs of their audiences – and boost their profits. Read up on the latest marketing news you may have missed in our must read articles of the week. X Hopes to Win Back Advertisers...
The marketing world is ever-changing, and this week, several major media platforms introduced new ad products that innovative brands can utilize to effectively reach their target audience. Catch up on the latest media announcements and newest ad features in our Marketing...