While some states are safely reopening and others are shutting back down, the coronavirus is continuing to influence every facet of our lives – including advertising. Many recent campaigns and acquisitions have all been inspired by our shared challenges with covid-19. Keep...
The latest news and insight from the marketing world.
Weekly Must Reads: Social Justice Edition
In recent weeks, many of the biggest brands have spoken out in support of social just movements, most notably Black Lives Matter. However, a handful of businesses have stood out by continuing their activism and using their influence to initiate change. Keep reading below...
Businesses Bounce Back: Stories of Reopening Part 3
By now, each US state has begun the process of lifting coronavirus restrictions and restarting their economies. With their local businesses back open for business, keep reading below to discover some of the most encouraging success stories so far. Success for Small...
Businesses Bounce Back: Stories of Reopening Part 2
More businesses throughout the country have reopened their doors after coronavirus restrictions left them closed for months. Small local businesses to larger restaurant chains are all finding their way in this “new normal” while following increased health and safety...
Businesses Bounce Back: Stories of Reopening
While states across the country begin to lift coronavirus restrictions, businesses are cautiously yet eagerly reopening their doors. Although safety limitations and social distancing are still in place, many stores are seeing early success thanks to loyal customers and...
Creating Hope in Crisis: Financial Services
Throughout the coronavirus pandemic, individuals and business owners have had to worry both about their health and their financial security. Thankfully, brands within the finance industry have been generous with their time and expertise to ease their audience’s concerns....
Creating Hope in Crisis: The Sports Industry
Sports at all levels have been on hold for months now due to covid-19 concerns. While this means lost revenue for these teams, it isn’t stopping them from helping the people most in need during this pandemic. Check out some of the creative ways teams and players are...
Creating Hope in Crisis: The Tech Industry
In many ways, the nature of the tech industry has made it well suited to face the challenges of virtual work. Technology companies small and large have spent the last couple months creating innovative solutions to the problems we’re all facing during the coronavirus...
Creating Hope in Crisis: The Fashion Industry
Clothing brands around the world have been forced to close their doors and halt production during the coronavirus pandemic. Still, many of them have put their expertise and materials to use to bring hope and provide supplies to the front line. Read on for some of the most...
Creating Hope in Crisis: The Travel Industry
The travel industry as we know it has been brought to a screeching halt amid the coronavirus pandemic. Despite their loss of customers and revenue, some businesses have stepped up to help those in need, while others are coming up with creative ways to stay relevant. Keep...