2020 has inspired many brands to rethink their business and marketing strategies. Check out some of the latest campaigns and changes this week in our Weekly Must Reads. Amazon’s Prime Day Strategy Amazon Prime Day is typically held in July as a mid-year shopping boost for...

Need to catch up on the latest marketing and advertising news? We’re here to help. Check out the stories and campaigns you need to know this week in our Weekly Must Reads. Ikea’s Clever Sleepy Posters To promote their latest line of bedding products, IKEA is cleverly...

With less than two months until election day, many companies have focused their latest campaigns on voter registration and key voter issues. Check out the most notable election-themed messages from brands in our Weekly Must Reads.   Patagonia’s Secret...

It’s a week of firsts for a number of big brands this week. Catch up on all the debuts and new campaigns that you need to see this week in our Weekly Must Reads. Netflix is Just One Story Away After seeing near-record viewership numbers through the coronavirus pandemic,...

Marketers have been busy this week gearing up to address major events, from the presidential election to the 2028 Olympics. Check out all the latest updates on the news you need to know in our Weekly Must Reads. LA28’s Creative New Logos The Los Angeles Olympic &...

From phone hotlines to videos designed in code, brands are working hard to differentiate themselves and reach their audience during this pandemic. Catch up on all the latest marketing and advertising stories in our Weekly Must Reads below. The (Early) Return of the PSL...

Once again, this week is full of Covid- and cause-friendly marketing campaigns from some of the biggest brands. Dive in to our Weekly Must Reads for the latest news and updates you need to know. A New Way to Place Your Burger King Order Wearing a mask can save lives…and...

Every time a new form of social media takes off, the most popular apps are quick to respond with their own replications. When Snapchat took over the world, Instagram and Facebook scrambled to create their own Story features. TikTok videos have been the new craze for almost...

Staying updated on the latest advertising and marketing news doesn’t have to be hard. Check out our Weekly Must Reads for the new stories and campaigns you need to see this week. Nike Celebrates the Return of Sports Nike’s latest commercial is a fitting celebration for the...

This week, a number of brands have taken on new marketing efforts in hopes of reaching consumers in unique ways during the pandemic. Keep reading below to find out the advertising and marketing news you need to know. Pandora Expands Voice-Based Advertising Back in...