This week, a number of 2020-inspired advertising campaigns have captured our attention. Check out some of the most-talked-about stories of the week in our Weekly Must Reads. 2020 Meets Her Match Ryan Reynolds’ content studio Maximum Effort has finally given us an...
The latest news and insight from the marketing world.
Weekly Must Reads: Black Friday Edition
This week, we’re rounding up the top stories coming out of the Black Friday shopping holiday. A surprising sneak peek: online sales were up once again. Find out all the recent retail news you need to know in our Weekly Must Reads. Controlled Crowds on Black Friday As...
Weekly Must Reads
After weeks of stress and controversy, many of the latest marketing campaigns are focusing on lighter and more positive topics to give their audiences a mental break. Check out some of the most creative marketing and advertising stories of the week in our Weekly Must...
Weekly Must Reads
Between the election and looming holiday season, marketers have had a lot of material to work with. Check out the most notable stories you need to know in our Weekly Must Reads. Americans Stress-Eat & Drink Their Way Through Election Night Despite the political divide,...
Weekly Must Reads
This week, the latest marketing campaigns focus on timely occasions and trends in an effort to connect with their audiences. Find out more about all the top stories in our Weekly Must Reads. America (and Booking.com) Is for Everyone In a year full of division and...
Weekly Must Reads
2020 has continued to bring big changes for brands in the marketing and advertising world. Catch up on all the stories you need to read in our Weekly Must Reads. Quibi Quits After Six Months After months of declining viewership, mobile streaming service Quibi has...
Weekly Must Reads
New marketing and advertising campaigns this week are continuing to focus on the ongoing themes of COVID-19 awareness and social justice. Read up on all the stories you need to know this week in our Weekly Must Reads. The Richards Group Fallout The Richards Group, a...
Weekly Must Reads
This week, viral memes and social media trends were the focus for the marketing and advertising world. Catch up the most recent can’t-miss stories in our Weekly Must Reads. Ocean Spray, Fleetwood Mac & A Viral TikTok A couple weeks ago, a TikTok from user Nathan...
Weekly Must Reads
2020 has inspired many brands to rethink their business and marketing strategies. Check out some of the latest campaigns and changes this week in our Weekly Must Reads. Amazon’s Prime Day Strategy Amazon Prime Day is typically held in July as a mid-year shopping boost for...
Weekly Must Reads
Need to catch up on the latest marketing and advertising news? We’re here to help. Check out the stories and campaigns you need to know this week in our Weekly Must Reads. Ikea’s Clever Sleepy Posters To promote their latest line of bedding products, IKEA is cleverly...