When many marketing campaigns and rebrands have become predictable, some brands are still surprising consumers with creative collaborations and playful campaigns. Check out the latest unexpected marketing strategies in our Marketing Must Reads. Hostess Launches Playful...
Brands are aiming to bring positivity, humor, joy, and optimism into their latest marketing campaigns. Check out some of the latest campaigns you need to see in our Marketing Must Reads and let us know if you think these brands achieved their mission. Jaguar Launches...
The holiday marketing and advertising season is now in full swing for major brands and retailers. Catch up on their latest ads and strategies to win shoppers in these must-read articles. Coca-Cola Drops First AI-Generated Holiday Commercial Earlier this year, Coca-Cola...
The holiday season has officially arrived for retail brands. In our new Marketing Must Reads, we’re checking out some of the first Christmas-themed ads and learning how major brands plan to capture holiday shoppers this year. Amazon’s Holiday Ad Opus In recent years,...
Several recent campaigns from some of the world’s biggest brands seek to double down on their values and most iconic brand signifiers. Find out how these major companies are strengthening their brand image in our new Marketing Must Reads. Rare Beauty Launches Global Brand...
It’s officially crunch time for brands hoping to boost Halloween sales. Read up on the latest spooky marketing and advertising news in our Weekly Must Reads. M&Ms Trick-or-Treat with Ring In a pre-Halloween push, Mars Wrigley has partnered with video doorbell brand...
Despite concerns from some in the industry, AI in marketing isn’t going anywhere. As discussed during last week’s Advertising Week in New York, brands are becoming increasingly AI-savvy, utilizing the technology to optimize campaign metrics and streamline user experiences....
Recently, major brands have launched timely new campaigns with some of pop culture’s biggest names. Find out why these partnerships have been successful for both the businesses and their celebrity partners in our Marketing Must Reads. Beyoncé’s New Ad with Levi’s Earlier...
In recent weeks, several brands that have been most popular with millennials and Gen X have been updating their marketing strategies to appeal to a younger generation. Find out how these companies are refreshing their image with Gen Z in mind in our Marketing Must Reads....
On August 5, 2024, the Dow experienced its worst day since the end of the Covid-19 pandemic in 2022. Some companies’ stock value fell by 4 to 5%, reminding investors of the “Black Monday” stock market crash of 1987. Then, to some experts’ surprise, the market bounced back...