Today there are more than two billion people using social media across the globe. People are more connected than ever before, both with friends around the world and the brands they love to buy. Social media presents an opportunity for your brand to build a relationship...
From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity ambassadors...
If you’ve spent even a small amount of time on social media in the last few years, you’ve probably noted videos appearing more frequently. On any given day, you might see your best friend’s GoPro video from their last vacation and a clip of that great play your team made...
You’ve decided it’s time to get your business on social media. Welcome to the party (finally)! With so many different channels and millions of other users to compete with, getting started can be daunting. Before you jump right in, take a moment to create an overall social...
The calendar just flipped to November, and with Halloween behind us, consumers can expect to see red and green fill their favorite local retailers. Holiday cheer is upon us, and for your retail brand, holiday sales could make or break your year. For many retail brands,...
The marketing and PR fields are constantly evolving. We want to make sure you are always in the know. Stay up to date and in the conversation with these weekly topics. P&G Releases Powerful Winter Olympic Short Proctor & Gamble released a new short film, “Love Over...
Snapchat has unleashed new features and brands should be excited. Since the birth of Snapchat, we’ve watched it evolve from a platform used for disappearing photos into an elite stage for international news, pop culture and of course— 10 second disappearing photos/videos....
90 percent of digital marketers include a visual element (video, photos, infographics, etc.) into their content according to a recent report by Venngage. This recent report was formed from data gathered by a survey developed in the fourth quarter of 2016 featuring 300...
When it comes to Facebook and your brand it can be a challenge to stand out from the rest of the noise that pops up on your followers’ timelines. Discovering the best way to stand out and separate yourself from your competition will give you an edge with your customers....
At this point you’ve probably heard and read more than enough “new year, new me” announcements. While you may not always stick to that diet plan you’ve been talking about, it is important for your brand to reinvent itself from time to time. We’ve taken a hard look at what...