Social Media

The latest news and insight from the marketing world.

 

How to Effectively Use Live Video

How to Effectively Use Live Video

In our last article, we discussed why live marketing is so effective for building audience relationships. But what is your brand supposed to talk about when you go live? Keep reading for some ideas to get started. Q&A If you’re just getting started with live video, a...

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Top 5 Marketing Myths: Busted

Top 5 Marketing Myths: Busted

We’ve all heard that a goldfish’s memory is only three seconds, humans use only 10 percent of their brain and food has a five-second rule. We take these popular sayings as fact, so it may come as a surprise that scientists have debunked each of these myths. Apparently, we...

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Can Your Brand Make a Love Connection?

Can Your Brand Make a Love Connection?

In recent years, we’ve seen a huge uptick in the number of companies employing a brand partner in their marketing promotions. It’s common now for mascots to interact during commercials, brands to converse on social media and companies to advertise their co-branded...

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What Not to Post: Marketing Makeovers

What Not to Post: Marketing Makeovers

How do you decide what to post on your brand’s social media pages? It’s a question digital marketers ask themselves on a daily basis. Unfortunately, many brands take the wrong approach, creating messages from their own corporate perspective rather than what their consumers...

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