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The latest news and insight from the marketing world.

 

Women’s Sports: An Untapped Marketing Mine

Women’s Sports: An Untapped Marketing Mine

In spring 2024, few sports stars shone brighter than Caitlin Clark. The Iowa women’s basketball player broke the NCAA all-time scoring record with 3,951 career points, and Iowa’s national championship game against South Carolina earned more viewers than the men’s...

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The Rise of TikTok & Fall of Twitter

The Rise of TikTok & Fall of Twitter

TikTok has been rising in popularity at a breakneck pace for years. Following the recent mass exodus of Twitter users, their user base has grown even more rapidly – and so has their advertising business. With more than one in five Internet users regularly using TikTok, any...

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Marketing Strategies to Drive Customer Loyalty

Marketing Strategies to Drive Customer Loyalty

It’s hard to escape news of a potential recession on the horizon. Whenever the economy takes a downturn, we see companies scramble to protect their business and minimize risks. For some, that takes shape in slashing marketing budgets and cutting as many costs as possible....

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2021: A Return to the Roaring 20s?

2021: A Return to the Roaring 20s?

Back in the 1920s, many countries of the world experienced a cultural and economic boom following the devastation of World War I. The American economy grew by more than 40 percent during this time, and stock market prices climbed rapidly. The recovery throughout the decade...

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