In spring 2024, few sports stars shone brighter than Caitlin Clark. The Iowa women’s basketball player broke the NCAA all-time scoring record with 3,951 career points, and Iowa’s national championship game against South Carolina earned more viewers than the men’s...
The latest news and insight from the marketing world.
The Rise of TikTok & Fall of Twitter
TikTok has been rising in popularity at a breakneck pace for years. Following the recent mass exodus of Twitter users, their user base has grown even more rapidly – and so has their advertising business. With more than one in five Internet users regularly using TikTok, any...
The Marketing Lessons We Learned in 2022 (And What to Watch for in 2023)
If you’re reading this, you made it to the final weeks of 2022! Let’s take a minute and pat ourselves on the back for getting ourselves (and our businesses) through another unpredictable, chaotic year. Through groundbreaking news stories and an unexpected shakeup to the...
Marketing Strategies to Drive Customer Loyalty
It’s hard to escape news of a potential recession on the horizon. Whenever the economy takes a downturn, we see companies scramble to protect their business and minimize risks. For some, that takes shape in slashing marketing budgets and cutting as many costs as possible....
What Marketers Can Learn from the Return of the Summer Blockbuster
In 2020 and 2021, when movie theaters were closed for months, studios worried consumers would never return to the cinema in the same numbers. Many films elected to go direct-to-streaming in those years, and people noted how convenient it was to watch new movies from their...
Timely Marketing Trends to Generate Growth in 2021
As you may have heard in the news recently, there are many reasons to be optimistic about a comeback for the US economy in 2021. You can read more about the predictions for the years ahead here. Consumers will soon be ready to spend their saved-up cash, and...
2021: A Return to the Roaring 20s?
Back in the 1920s, many countries of the world experienced a cultural and economic boom following the devastation of World War I. The American economy grew by more than 40 percent during this time, and stock market prices climbed rapidly. The recovery throughout the decade...
The Current Outlook on Business: Dealing with Economic Uncertainty
Throughout the past few months, many states across the US are forging a path forward to help businesses get back to normal. For businesses that had to close their doors or alter their operations, this allowed them to breathe a sigh of relief before facing the uncertain...
Creating Hope in Crisis: The Tech Industry
In many ways, the nature of the tech industry has made it well suited to face the challenges of virtual work. Technology companies small and large have spent the last couple months creating innovative solutions to the problems we’re all facing during the coronavirus...
Creating Hope in Crisis: The Fashion Industry
Clothing brands around the world have been forced to close their doors and halt production during the coronavirus pandemic. Still, many of them have put their expertise and materials to use to bring hope and provide supplies to the front line. Read on for some of the most...