As we near the end of another year, many companies have already started planning for 2024. However, planning your upcoming marketing activities can be stressful when you think about all the potential pitfalls and changes we may see in the months to come. If you’re one of...
The New Year is a time of fresh starts. It gives us a chance to evaluate our lives, set goals for the year ahead and make plans to revise what isn’t working – in both our personal and professional lives. As a marketing agency who works with businesses of all sizes and...
In business, we’ve learned that to earn a customer, your company doesn’t always need to have the longest list of features and benefits. What matters most is proving to your specific audience that you have all the features and benefits that matter to them. To prove to...
Creating quality content is an important part of many marketing campaigns. Content draws readers in by offering educational tips or valuable ideas, which builds meaningful connections with the audience and in turn boosts traffic to the brand’s website. However, content is...
For most businesses, the sales process is like a relay race. To win customers, it takes impressive performances during every leg of the race. Your team might begin with other crucial members, such as finance or product development, before handing the baton off to marketing...
If you’re one of the many companies who chose to press pause on marketing during the chaos of the last year, we get it. A survey conducted in 2020 found that nearly 70 percent of brands planned to decrease their advertising spend for the year. However, if you find yourself...
Experienced business owners know the most important asset of any business is its people. As your business grows, the size of your team tends to grow, too. Like many companies right now, though, you may be experiencing high turnover rates or struggling to find candidates...
Each year, ice cream consumption and homicide rates tend to rise at shockingly similar rates. It begs the question: does ice cream really cause people to commit crimes? It should come as no surprise that the answer is no. This is a classic example of correlation, not...
When the COVID-19 pandemic first reached the US early this year, many assumed we would make some short-term adjustments, and life would return to normal before long. Now, as we near the one-year mark of the virus, many of us have developed new routines and habits. The...
According to the Harvard Business Review, just 9 percent of businesses come out of an economic slowdown with higher sales and profits than before. The companies who are fortunate enough to be in that elite group aren’t the ones that cut budgets deeply and quickly. They’re...