We talk with a lot of start-up companies and young entrepreneurs every day.  When asked to describe their brand, or their concept, it seems as though we are always hearing many of the same buzz-words. These are descriptors that are designed to set the brand apart, and make...

As we put Valentine's Day in our rear-view, I started thinking about how we fall in love with brands much the same way we fall in love with our significant others.  Think about it.  We all have a brand or two that we have that "till-death do we part" style relationship...

For companies with a small marketing budget and very little awareness outside of their small circle of influence, it can be a difficult journey to win business and grow popularity on a massive scale.  Instead of trying to mainstream your product and message to appeal to a...