Branding

The latest news and insight from the marketing world.

 

4 Branding Buzzwords that Must Die

4 Branding Buzzwords that Must Die

We talk with a lot of start-up companies and young entrepreneurs every day.  When asked to describe their brand, or their concept, it seems as though we are always hearing many of the same buzz-words. These are descriptors that are designed to set the brand apart, and make...

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Do Customers Love Your Brand?

Do Customers Love Your Brand?

As we put Valentine's Day in our rear-view, I started thinking about how we fall in love with brands much the same way we fall in love with our significant others.  Think about it.  We all have a brand or two that we have that "till-death do we part" style relationship...

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How to be a BOLD Brand

How to be a BOLD Brand

For companies with a small marketing budget and very little awareness outside of their small circle of influence, it can be a difficult journey to win business and grow popularity on a massive scale.  Instead of trying to mainstream your product and message to appeal to a...

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