We write often about how companies strategically use emerging technology in their marketing efforts, but this week, brands have surprised us yet again. Catch up on all the innovative ways marketers are using technology this week in our Weekly Must Reads. Hilton Captures...
This week saw exciting new rebrands and collaborations from disruptors and big players alike. Check out all the latest marketing news you need to know in our Weekly Must Reads. Super Bowl Ads: Social vs. Traditional Last week, we covered the most notable commercials from...
Did you know it’s been nearly 20 years since the start of the social media age? After MySpace’s launch in August 2023, we’ve seen social media evolve from posting simple status updates to creating three-minute-long Reels and communicating through live videos. Over that...
The Kansas City Chiefs weren’t the only winners of the Super Bowl last weekend. Throughout the night, we saw lots of creative, funny, heart-warming, and surprising ads from big brands and newcomers alike. Check out our list below for the top commercials from the night that...
In the tech world, updates and innovations move so quickly it can be hard to keep up. This week, we’ve been reading up on the latest marketing technology news and rounding up all the features you need to know about. Catch up on the latest and greatest in our Weekly Must...
The New Year is a time of fresh starts. It gives us a chance to evaluate our lives, set goals for the year ahead and make plans to revise what isn’t working – in both our personal and professional lives. As a marketing agency who works with businesses of all sizes and...
The Big Game is still weeks away, but many of the event’s biggest advertisers have already started deploying their campaigns. These days, airing a Super Bowl commercial isn’t enough. Brands must come equipped with teasers, digital elements, experiential tie-ins, and other...
If the past week is any indication, the future of AI in marketing has officially arrived. Read up on how brands are creatively using the technology and catch up on more notable stories in our Weekly Must Reads. Mint Mobile Uses ChatGPT to Create Its New Ad In the past few...
To kick off the new year, brands are partnering with other companies and celebrities alike to increase their reach and connect with their audiences. Catch up on the most interesting stories we’ve been reading lately in our Weekly Must Reads. Martha Stewart & Tito’s...
Welcome, 2023! To kick off the new year and prepare the work ahead, we’ve rounded up the biggest marketing and advertising stories of the week. Catch up on what we’ve been reading in our Weekly Must Reads. The Biggest Brand Blunders of 2022 In many ways, 2022 was a tough...