Short-form video has been one of the most important aspects of digital marketers’ strategies for several years. Through platforms like TikTok and Instagram Reels, brands found they could reach their target audience more effectively by incorporating shorter videos into...
The start of the 2023-24 NFL season is now just over a week away, and the league’s partners are gearing up with new campaigns and limited-edition products. Catch up on all the ads that premiered this week in our Weekly Must Reads. The NFL Pokes Fun at Scripting Complaints...
This summer, brands are taking advantage of popular sporting events and stars to promote their unique product offerings. Catch up on the latest campaigns and sports sponsorships in our Weekly Must Reads. Celsius Is the Official Energy Drink of the MLS As the Women’s World...
Need a boost of creative inspiration this week? Catch up on the latest innovative campaigns and strategies from brands like Samsung and McDonald’s in our Weekly Must Reads. McDonald’s Celebrates Their Pop Culture Cameos In their latest campaign, McDonald’s is highlighting...
Web search and SEO have been digital marketing hallmarks for brands of any size for years. According to Statista, organic search is responsible for 53 percent of a website’s total traffic on average. To get their brand in front of their target audience, creating...
Several of the world’s biggest brands have recently launched creative new campaigns designed to help you think of their products in a new way. Catch up on all the marketing and advertising stories you missed last week in our Weekly Must Reads. Pepsi Vies for a Spot at the...
This week, a number of major companies are celebrating their latest rebrands and refreshes with new logos and branded mascots. Catch up on all the latest marketing changes you need to know about in our Weekly Must Reads. Twitter Rebrands as X Twitter’s major platform...
Social media is the key platform for brands and influencers hoping to engage an audience of loyal followers and customers. As such, the most innovative creators are constantly reinventing their social strategies in hopes of finding new ways to increase engagement and boost...
This week’s marketing and advertising campaigns were ruled by two digital giants: TikTok and Amazon. Find out how brands are creatively utilizing these two popular platforms in our Weekly Must Reads. Amazon Promotes Prime Day on TikTok Last week, Amazon celebrated its...
If you keep hearing your friends and colleagues mention Threads, but you’re not quite sure what they’re talking about, you need our Weekly Must Reads this week. Keep reading to catch up on the biggest news you may have missed in the last few days. Threads Sets Record for...