Tell your audience what they need to know before they ask. You will have success if you provide valuable content catered to your audience. One key point? Tell your audience what they need to know before they ask. The upcoming Google Now is working to ensure the information...
By Paige Willey Peter Shankman is “that guy” — the guy who has great ideas, shares cool stuff, and maintains a devoted social media following. Shankman is an entrepreneur, author, speaker, and the founder of Help A Reporter Out (HARO), and came to Salt Lake City last week...
By Jessica Swanson “Everything is designed. Few things are designed well.”– Brian Reed One of my good friends (let’s call her Annie), started up an online business a few months back and can’t wait to share her brand-new, razzle-dazzle website with me. So, as we sit sipping...
How many websites do you come across with the words "About Me" in the navigation? And when you click on it, it takes you to a page that's written in the third person, without any pictures or videos of the person and looks more like a boring, cheap brochure than a nice...
Search engine optimization and public relations need to become best friends. Why? Because SEO as we knew it two years ago is dead. As our approaches to link building are constantly evolving, a stronger tie between these two marketing fronts is being seen. With that said,...
There is nothing more important to executives than crunching numbers, or so it would seem. ROI is usually all the talk and has been for years. But what about an ROI on social media? How do you measure it when so few companies use it to actually sell products? The answer...
Matthew Swyers Inc. Magazine I was recently in New York City for business and I stayed in Times Square. If you spend any amount of time there, in addition to other landmarks such as the famous ball that descends on New Year's Eve and, of course, the Naked Cowboy, you will...
by Les McKeown Inc Magazine Original Article Every great leader possesses a degree of what Walter Isaacson (in his biography of Steve Jobs) describes as "an ability to distort reality." What Isaacson meant is that Jobs forced his will on Apple, often pushing people...
by Scott Edinger Harvard Business Review Original Article What makes a leader inspiring? By far, the most common answer I hear from the thousands of leaders I've spoken with on the topic is "charisma." And who would argue? When they hear that answer, people...
A new ad from Juicy Couture lets consumers shop directly from the video. The ad, produced in true Hollywood fashion, features our starlet partying the night away. Each scene features a new Juicy Couture ensemble that viewers can click on and buy directly. Pretty unique...