Social media has given brands the power to connect with their consumer and meaningful, two-way dialogue. It can help brands build a soul and reach a wide base of consumers on a deep level. As with the rest of the digital media world, social also gives brands the ability to...
The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry. Twitter is getting rid of Vine If you hadn’t heard, you read...
Event planning is challenging enough, but planning a great event and getting media attention is no easy feat. The added pressure of inviting the right media, getting great coverage and having enough time to give each media personnel the attention they need can make even...
People have their own vision of what public relations is really about. Whether you learned from TV, movies or from watching crisis PR personnel during a press conference “spin” a story, everyone has their own image of what the career is like. However, once you’ve worked in...
Public Relations is one of the most misunderstood professions in existence. With so many layers and aspects that are not apparent to the public eye, it can be easy to be misunderstood. If you are new to the PR industry, there are some key lessons to learn to allow yourself...
“Get out of your head, dude.” I cannot tell you how many times I have heard this expression while sharing my thoughts, ideas or stressors with friends over a cocktail. The truth is, you don’t get far in business without training yourself to look at each challenge from...
It doesn’t take a genius to understand that marketing is a little more complex these days. Your marketing program should be full of a lot of moving parts, built on the idea that marketing is now a two-way street. Gone are the days of the one-way shouting match to get your...
Budweiser Since Budweiser began they have been able to provide an experience with each of their ads. With this campaign they don’t just give viewers beer; they give them a hot day at the pool with attractive women. Budweiser has stayed at the top of the field when it comes...
Big change is heading to Instagram. Since creation, you’ve been used to seeing all the photos in your feed in chronological order. If you are like me, you open the Instagram app and keep scrolling until you hit a picture that you remember seeing before. Done. All caught...
For some it’s hard to put themselves out there in social settings. However, that doesn’t have to translate to your social media platforms. One can be an introvert and still be successful and socially active online. Here are some tips to help you stay active and out there...