Catching up on the top marketing and advertising news has never been easier! Read up on the stories you need to know this week. America Runs on Dunkin’ Following in the shoes of Papa Johns and Weight Watchers, Dunkin’ Donuts is the latest brand to debut a name change....
In the 24-hour news cycle world we live in today, timeliness is more important than ever. On social media, trends and breaking news emerge by the hour, and if you don’t keep up, you’ll be left behind. Makes it kind of hard to have a plan, doesn’t it? Our solution? Focus on...
Today there are more than two billion people using social media across the globe. People are more connected than ever before, both with friends around the world and the brands they love to buy. Social media presents an opportunity for your brand to build a relationship...
Need a quick catch-up on the hottest marketing and PR news? We’re here to help! Check out the must-read news stories you need to know this week. The Top 20 Indy PR Firms Business research organization Expertise recently announced its list of the top 20 PR firms in...
INDIANAPOLIS, Ind. (Sept. 20, 2018) – Radius Media Agency was recently named a top 20 public relations agency in Indianapolis in a 2018 ranking from business research firm Expertise. The announcement of this achievement comes on the heels of a year where the Radius team...
From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity ambassadors...
The marketing and PR fields are constantly changing, and we want to make sure you’re at the top of your game. Catch up on the top trends this week to find out more about the latest and greatest in the industry. An Uber-Cool Redesign Last week, Uber launched a rebrand...
If you’ve spent even a small amount of time on social media in the last few years, you’ve probably noted videos appearing more frequently. On any given day, you might see your best friend’s GoPro video from their last vacation and a clip of that great play your team made...
The world of marketing and advertising never sleeps and never stops changing. Get caught up for the week ahead with our must-read news. Queer Eye for the Headache Over-the-counter pain reliever Excedrin has launched a new campaign focused on solving all of life’s...
You’ve decided it’s time to get your business on social media. Welcome to the party (finally)! With so many different channels and millions of other users to compete with, getting started can be daunting. Before you jump right in, take a moment to create an overall social...