In spring 2024, few sports stars shone brighter than Caitlin Clark. The Iowa women’s basketball player broke the NCAA all-time scoring record with 3,951 career points, and Iowa’s national championship game against South Carolina earned more viewers than the men’s...
This week, we’re seeing brands make big moves in the marketing space, from mocking response ads to early bids for Super Bowl spots. Catch up on all the news you may have missed in our Marketing Must Reads. Samsung’s Response to Apple’s “Crush” Commercial Last week, Samsung...
In the advertising world, it’s wise to expect the unexpected. In this week’s Marketing Must Reads, we’re discussing an Apple ad controversy, growing preference for Instagram over TikTok, and other surprising marketing & advertising developments from some major legacy...
Changing consumer habits and priorities have led many businesses to adjust their marketing strategies this year. Find out how top brands are branching into new media and creating new campaigns to appeal to customers in our must-read articles linked below. Spotify Adds...
In recent weeks, brands have shifted their marketing strategies to focus on consumers’ changing interests and priorities. Find out how the Olympics, John Deere, and other brands are hoping to appeal to young consumers with their new campaigns in our Marketing Must-Reads....
With the big game only weeks away, brands have started launching their lead-up campaigns and teasing their high-anticipated commercials. Check out the latest Super Bowl ad news you may have missed in our Weekly Must Reads. Volkswagen to Celebrate Their 75th Anniversary...
This week, brands leaned into their funny sides with new campaigns that satirize pop culture phenomena. Catch up and get a laugh from their latest efforts in our Weekly Must Reads. Tito’s Spokescart Pokes Fun at Celebrity Liquor Brands As part of its new brand platform,...
The first full week of 2024 has already resulted in viral moments and major ad tech news. Catch up on all the biggest marketing stories and what we can learn from them in our Weekly Must Reads. Pop-Tarts’ Viral Bowl Game Moment This year, for the first time, Pop-Tarts...
In the final weeks of 2023, brands celebrated the final holidays of the season and prepared for the coming new year with fresh, new campaigns. Catch up on the biggest stories you missed at the end of the year in our Weekly Must Reads. Planet Fitness Crowns Their Mother...
In the final days leading up to Christmas, brands are putting out their final holiday ads and year-end reviews. Catch up on the merriest and brightest campaigns you may have missed in our Weekly Must Reads. Google’s Year-End Campaign Celebrates 25 Years of Search Each...