For years, audiences posted their every thought and shared their activity online without hardly a care. We didn’t think twice about linking all of our apps and profiles together, giving Facebook access to our favorite games. Why waste time creating a new username and...
It’s a very spook-tacular version of our Weekly Must Reads! Check out how some of the top brands are positioning themselves in order to win their audience this Halloween. Burger King’s Ghostly New Menu Sandwiches in your city might be getting a little spookier this week....
This week is full of interesting and unconventional marketing campaigns from some of the biggest brands. Dive in to our Weekly Must Reads for inspiration and updates on the news you need to know. Google’s Special Delivery Google launched their new Pixel 4 smartphone last...
Do you feel like your company is investing time and energy into your marketing plan, but you just can’t tell which channels are most effective? Or are you unsure of how much money you should really be devoting to your marketing efforts? You might think it’s just your...
Data-driven marketing is great…until it starts to interfere with social media users’ privacy. Check out the news you need to know about Twitter’s security breach, the latest ad campaigns and more in our Weekly Must Reads. Twitter Leaks User Info for Targeted Ads At this...
Staying updated on the biggest marketing and advertising stories doesn’t have to be hard. We’re here to help. Check out our Weekly Must Reads for the news you need to know this week. Disney Fuels the Streaming Service Fire The battle between streaming services has spilled...
This week, a number of classic brands are branching out with their marketing strategies and targeting new audiences. Check out the stories you need to know in our Weekly Must Reads. Peacocks Know Comedy For years, NBC has used an image of a peacock as their network logo....
You can always use new ads to reach your target audience, but sometimes an especially poignant PSA is what sticks with people the longest. See how Sandy Hook Promise and other big brands are making a statement this week in our Weekly Must Reads. A Back-to-School Reality...
Imagine how you would describe a good friend to someone who has never met them before. You might start with some basic facts, like their age, where they work and where they live. But before too long, you would naturally start describing more about their personality and...
How are top brands reaching their audiences in new, exciting and controversial ways this week? Check out our Weekly Must Reads to read the latest updates and find out the news you need to know. Farmers Insurance Goes to Sesame Street Farmers Insurance figured out how to...