In recent years, we’ve seen a huge uptick in the number of companies employing a brand partner in their marketing promotions. It’s common now for mascots to interact during commercials, brands to converse on social media and companies to advertise their co-branded...
From broomsticks to designer Oreos, it’s been a strange few days in the marketing and advertising world. Catch up on the most noteworthy marketing news this week in our Weekly Must Reads. Oreo Goes Supreme Last week, Oreo tweeted out a photo of a red, Supreme-branded...
Staying updated on the biggest marketing and advertising stories doesn’t have to be hard. We’re here to help. Check out our Weekly Must Reads for the news you need to know this week. Ad-Free All-Star Game As basketball fans tuned into the NBA All-Star Game on TNT Sunday...
How do you decide what to post on your brand’s social media pages? It’s a question digital marketers ask themselves on a daily basis. Unfortunately, many brands take the wrong approach, creating messages from their own corporate perspective rather than what their consumers...
Feeling hungry for marketing news this morning? The most notable new ads and stories all came from some of our favorite food brands this week. Check out our Weekly Must Reads to get your fill. Don’t Be Burger King’s Valentine Burger King is back with another cynical...
Last night sure was an exciting night of television – and we’re not just talking about the Chiefs’ come-from-behind victory. The big game broadcast brought us a huge lineup of noteworthy ads that everyone is talking about today. Some were great, some were not so great, and...
2020 is already a monumental year. It’s the first year of a new decade, and there are a number of defining events lined up with the potential to affect the years to come. Many brands hope to predict the future of marketing, but the reality is that we live in a world is...
As we head into the biggest advertising weekend of the year, brands will also have to react to likely one of the biggest news events in recent history. Check out the stories highlighting a major week ahead in our Weekly Must Reads. Brands Mourn Kobe Bryant Yesterday, the...
Brands and marketers sure were busy during the holiday season and first weeks of the new year. Catch up on the stories you may have missed in our Weekly Must Reads – Holiday Season Recap. Netflix’s Viral Dirty Joke Netflix and chill has been taken to a new level. Shortly...
Feeling behind on the latest marketing and advertising news? We’re here to help. Check out the stories and campaigns you need to know this week in our Weekly Must Reads. A Few of Frito-Lay’s Favorite Snacks Frito-Lay is highlighting all of their favorite brands this week...