The most notable marketing news this week is full of major changes, surprises and controversies for some of the biggest brands. Read on to catch up on the marketing and advertising stories you need to know this week. Brands Feel the Blow of SXSW Cancellation After weeks of...
COVID-19, known to most of the world as the new coronavirus, has managed to completely take over the lives of individuals, governments and business everywhere. Just one month after the first cases were identified in Wuhan, China, the World Health Organization declared the...
Ready to leap into the biggest advertising and marketing news of the week? Catch up on all the stories you need to know in our Weekly Must Reads. Aviation Gin Celebrates a 21st Leap Day Birthday Though Arlene Marko has been alive for 84 years, Saturday was her official...
In recent years, we’ve seen a huge uptick in the number of companies employing a brand partner in their marketing promotions. It’s common now for mascots to interact during commercials, brands to converse on social media and companies to advertise their co-branded...
From broomsticks to designer Oreos, it’s been a strange few days in the marketing and advertising world. Catch up on the most noteworthy marketing news this week in our Weekly Must Reads. Oreo Goes Supreme Last week, Oreo tweeted out a photo of a red, Supreme-branded...
Staying updated on the biggest marketing and advertising stories doesn’t have to be hard. We’re here to help. Check out our Weekly Must Reads for the news you need to know this week. Ad-Free All-Star Game As basketball fans tuned into the NBA All-Star Game on TNT Sunday...
How do you decide what to post on your brand’s social media pages? It’s a question digital marketers ask themselves on a daily basis. Unfortunately, many brands take the wrong approach, creating messages from their own corporate perspective rather than what their consumers...
Feeling hungry for marketing news this morning? The most notable new ads and stories all came from some of our favorite food brands this week. Check out our Weekly Must Reads to get your fill. Don’t Be Burger King’s Valentine Burger King is back with another cynical...
Last night sure was an exciting night of television – and we’re not just talking about the Chiefs’ come-from-behind victory. The big game broadcast brought us a huge lineup of noteworthy ads that everyone is talking about today. Some were great, some were not so great, and...
2020 is already a monumental year. It’s the first year of a new decade, and there are a number of defining events lined up with the potential to affect the years to come. Many brands hope to predict the future of marketing, but the reality is that we live in a world is...