Cause marketing is supposed to be all about giving back and making the world a better place. That sounds pretty good, doesn’t it? Why would anyone ever have a problem with a business for supporting a charitable cause? Truth is, there are a number of different concerns to...
Clothing brands around the world have been forced to close their doors and halt production during the coronavirus pandemic. Still, many of them have put their expertise and materials to use to bring hope and provide supplies to the front line. Read on for some of the most...
The travel industry as we know it has been brought to a screeching halt amid the coronavirus pandemic. Despite their loss of customers and revenue, some businesses have stepped up to help those in need, while others are coming up with creative ways to stay relevant. Keep...
Think back to a time when you saw a commercial that was about more than just a product or service. It may have been an ad that delivered a lasting message instead. If you remember a commercial like that, chances are it’s because it meant something to you personally. This...
Though the last few weeks have been filled with challenges and constant changes, many businesses have stepped up to the challenge to provide health essentials and entertainment. Find out some of their biggest achievements this week in our Weekly Must Reads. Businesses...
We’ve reached the point where the new coronavirus is more than just a news story – it’s impacting all of us in some way. The social distancing and shelter-in-place restrictions, which are necessary for containing the virus and keeping people safe, are unfortunately having...
We’ve all heard that a goldfish’s memory is only three seconds, humans use only 10 percent of their brain and food has a five-second rule. We take these popular sayings as fact, so it may come as a surprise that scientists have debunked each of these myths. Apparently, we...
The most notable marketing news this week is full of major changes, surprises and controversies for some of the biggest brands. Read on to catch up on the marketing and advertising stories you need to know this week. Brands Feel the Blow of SXSW Cancellation After weeks of...
COVID-19, known to most of the world as the new coronavirus, has managed to completely take over the lives of individuals, governments and business everywhere. Just one month after the first cases were identified in Wuhan, China, the World Health Organization declared the...
Ready to leap into the biggest advertising and marketing news of the week? Catch up on all the stories you need to know in our Weekly Must Reads. Aviation Gin Celebrates a 21st Leap Day Birthday Though Arlene Marko has been alive for 84 years, Saturday was her official...