While states across the country begin to lift coronavirus restrictions, businesses are cautiously yet eagerly reopening their doors. Although safety limitations and social distancing are still in place, many stores are seeing early success thanks to loyal customers and...
It seems that the past couple months of quarantine have brought out the social media bug in a number of brands, celebrities and individuals. We’ve seen TikTok explode, more ads from influencers and perhaps most of all, creative usage of live videos. Between March and April...
Throughout the coronavirus pandemic, individuals and business owners have had to worry both about their health and their financial security. Thankfully, brands within the finance industry have been generous with their time and expertise to ease their audience’s concerns....
Sports at all levels have been on hold for months now due to covid-19 concerns. While this means lost revenue for these teams, it isn’t stopping them from helping the people most in need during this pandemic. Check out some of the creative ways teams and players are...
Whether you’ve realized it or not, cause marketing has been a part of the business and advertising worlds for decades. Back in the 1980s, brands like Yoplait and Delta Air Lines partnered with the Susan G. Komen Foundation, helping bring the nonprofit to national...
In many ways, the nature of the tech industry has made it well suited to face the challenges of virtual work. Technology companies small and large have spent the last couple months creating innovative solutions to the problems we’re all facing during the coronavirus...
Cause marketing is supposed to be all about giving back and making the world a better place. That sounds pretty good, doesn’t it? Why would anyone ever have a problem with a business for supporting a charitable cause? Truth is, there are a number of different concerns to...
Clothing brands around the world have been forced to close their doors and halt production during the coronavirus pandemic. Still, many of them have put their expertise and materials to use to bring hope and provide supplies to the front line. Read on for some of the most...
The travel industry as we know it has been brought to a screeching halt amid the coronavirus pandemic. Despite their loss of customers and revenue, some businesses have stepped up to help those in need, while others are coming up with creative ways to stay relevant. Keep...
Think back to a time when you saw a commercial that was about more than just a product or service. It may have been an ad that delivered a lasting message instead. If you remember a commercial like that, chances are it’s because it meant something to you personally. This...