Kelsey

The latest news and insight from the marketing world.

 

Cause Marketing: The Pros and Cons

Cause Marketing: The Pros and Cons

Cause marketing is supposed to be all about giving back and making the world a better place. That sounds pretty good, doesn’t it? Why would anyone ever have a problem with a business for supporting a charitable cause? Truth is, there are a number of different concerns to...

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Cause Marketing for Small Businesses

Cause Marketing for Small Businesses

Think back to a time when you saw a commercial that was about more than just a product or service. It may have been an ad that delivered a lasting message instead. If you remember a commercial like that, chances are it’s because it meant something to you personally. This...

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Weekly Must Reads

Weekly Must Reads

Though the last few weeks have been filled with challenges and constant changes, many businesses have stepped up to the challenge to provide health essentials and entertainment. Find out some of their biggest achievements this week in our Weekly Must Reads. Businesses...

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Top 5 Marketing Myths: Busted

Top 5 Marketing Myths: Busted

We’ve all heard that a goldfish’s memory is only three seconds, humans use only 10 percent of their brain and food has a five-second rule. We take these popular sayings as fact, so it may come as a surprise that scientists have debunked each of these myths. Apparently, we...

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