In recent weeks, many of the biggest brands have spoken out in support of social just movements, most notably Black Lives Matter. However, a handful of businesses have stood out by continuing their activism and using their influence to initiate change. Keep reading below...
By now, each US state has begun the process of lifting coronavirus restrictions and restarting their economies. With their local businesses back open for business, keep reading below to discover some of the most encouraging success stories so far. Success for Small...
More businesses throughout the country have reopened their doors after coronavirus restrictions left them closed for months. Small local businesses to larger restaurant chains are all finding their way in this “new normal” while following increased health and safety...
In our last article, we discussed why live marketing is so effective for building audience relationships. But what is your brand supposed to talk about when you go live? Keep reading for some ideas to get started. Q&A If you’re just getting started with live video, a...
While states across the country begin to lift coronavirus restrictions, businesses are cautiously yet eagerly reopening their doors. Although safety limitations and social distancing are still in place, many stores are seeing early success thanks to loyal customers and...
It seems that the past couple months of quarantine have brought out the social media bug in a number of brands, celebrities and individuals. We’ve seen TikTok explode, more ads from influencers and perhaps most of all, creative usage of live videos. Between March and April...
Throughout the coronavirus pandemic, individuals and business owners have had to worry both about their health and their financial security. Thankfully, brands within the finance industry have been generous with their time and expertise to ease their audience’s concerns....
Sports at all levels have been on hold for months now due to covid-19 concerns. While this means lost revenue for these teams, it isn’t stopping them from helping the people most in need during this pandemic. Check out some of the creative ways teams and players are...
Whether you’ve realized it or not, cause marketing has been a part of the business and advertising worlds for decades. Back in the 1980s, brands like Yoplait and Delta Air Lines partnered with the Susan G. Komen Foundation, helping bring the nonprofit to national...
In many ways, the nature of the tech industry has made it well suited to face the challenges of virtual work. Technology companies small and large have spent the last couple months creating innovative solutions to the problems we’re all facing during the coronavirus...