Kelsey

The latest news and insight from the marketing world.

 

Weekly Must Reads

Weekly Must Reads

During the coronavirus pandemic, some brands have struggled to stay afloat, while others launched creative new ways to reach their audience. Keep reading below for the new campaigns you need to know about this week. Kraft Heinz Launches a New Podcast Hearing that the...

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Weekly Must Reads

Weekly Must Reads

While some states are safely reopening and others are shutting back down, the coronavirus is continuing to influence every facet of our lives – including advertising. Many recent campaigns and acquisitions have all been inspired by our shared challenges with covid-19. Keep...

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Weekly Must Reads: Social Justice Edition

Weekly Must Reads: Social Justice Edition

In recent weeks, many of the biggest brands have spoken out in support of social just movements, most notably Black Lives Matter. However, a handful of businesses have stood out by continuing their activism and using their influence to initiate change. Keep reading below...

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How to Effectively Use Live Video

How to Effectively Use Live Video

In our last article, we discussed why live marketing is so effective for building audience relationships. But what is your brand supposed to talk about when you go live? Keep reading for some ideas to get started. Q&A If you’re just getting started with live video, a...

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Creating Hope in Crisis: Financial Services

Creating Hope in Crisis: Financial Services

Throughout the coronavirus pandemic, individuals and business owners have had to worry both about their health and their financial security. Thankfully, brands within the finance industry have been generous with their time and expertise to ease their audience’s concerns....

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