In our world today, it seems like so many of our conversations with colleagues and friends now start with “So I was listening to this podcast the other day…” Podcasts have certainly infiltrated our daily lives and become an incredibly popular form of media. Despite the...
Every time a new form of social media takes off, the most popular apps are quick to respond with their own replications. When Snapchat took over the world, Instagram and Facebook scrambled to create their own Story features. TikTok videos have been the new craze for almost...
Staying updated on the latest advertising and marketing news doesn’t have to be hard. Check out our Weekly Must Reads for the new stories and campaigns you need to see this week. Nike Celebrates the Return of Sports Nike’s latest commercial is a fitting celebration for the...
This week, a number of brands have taken on new marketing efforts in hopes of reaching consumers in unique ways during the pandemic. Keep reading below to find out the advertising and marketing news you need to know. Pandora Expands Voice-Based Advertising Back in...
Now that we understand why divisive content tends to spread on social media, you’re probably wondering how we can make it better. Wouldn’t it be great if we could close out of each app with a smile on our face instead of a headache? After months of anxiety-producing news,...
By now, we all know that many areas of the US are sadly facing renewed outbreaks of covid-19. To help tackle these growing concerns, many businesses have stepped up to protect our health and slow the spread of the novel coronavirus. Keep reading below to find out how...
We love to talk about how brands can use social media to drive conversation and form lasting audience connections. In many cases, this is still true, and many users are amazing at creating a positive online environment. Unfortunately, we all know that social media can...
During the coronavirus pandemic, some brands have struggled to stay afloat, while others launched creative new ways to reach their audience. Keep reading below for the new campaigns you need to know about this week. Kraft Heinz Launches a New Podcast Hearing that the...
While some states are safely reopening and others are shutting back down, the coronavirus is continuing to influence every facet of our lives – including advertising. Many recent campaigns and acquisitions have all been inspired by our shared challenges with covid-19. Keep...
As our world becomes more connected and more focused on the issues plaguing our society, there is more pressure than ever on businesses to use their platform to lend support. This has led many brands to hastily release statements, only to fall short when it comes time to...