Marketers have been busy this week gearing up to address major events, from the presidential election to the 2028 Olympics. Check out all the latest updates on the news you need to know in our Weekly Must Reads. LA28’s Creative New Logos The Los Angeles Olympic &...
From phone hotlines to videos designed in code, brands are working hard to differentiate themselves and reach their audience during this pandemic. Catch up on all the latest marketing and advertising stories in our Weekly Must Reads below. The (Early) Return of the PSL...
Alexa, tell me more about smart speaker marketing. If you’re part of the 1 in 3 consumers who have asked their smart speaker about product information, you already know there’s potential for businesses to capitalize on this opportunity. If you’re not, we’re here to tell...
This week’s top marketing and advertising stories focus on star power and finding the bright side during a stressful time. Catch up on the latest news you need to know in our Weekly Must Reads. Snoop Dogg & Corona’s Fine Life Corona (the beer brand, that is) is...
Remember our last article, when we said we wouldn’t convince you to make your own podcast? That was true, but if your brand is open to creatively expanding your marketing efforts, you might actually be wondering if a podcast could be a good fit for your business. Branded...
Once again, this week is full of Covid- and cause-friendly marketing campaigns from some of the biggest brands. Dive in to our Weekly Must Reads for the latest news and updates you need to know. A New Way to Place Your Burger King Order Wearing a mask can save lives…and...
In our world today, it seems like so many of our conversations with colleagues and friends now start with “So I was listening to this podcast the other day…” Podcasts have certainly infiltrated our daily lives and become an incredibly popular form of media. Despite the...
Every time a new form of social media takes off, the most popular apps are quick to respond with their own replications. When Snapchat took over the world, Instagram and Facebook scrambled to create their own Story features. TikTok videos have been the new craze for almost...
Staying updated on the latest advertising and marketing news doesn’t have to be hard. Check out our Weekly Must Reads for the new stories and campaigns you need to see this week. Nike Celebrates the Return of Sports Nike’s latest commercial is a fitting celebration for the...
This week, a number of brands have taken on new marketing efforts in hopes of reaching consumers in unique ways during the pandemic. Keep reading below to find out the advertising and marketing news you need to know. Pandora Expands Voice-Based Advertising Back in...