This week, viral memes and social media trends were the focus for the marketing and advertising world. Catch up the most recent can’t-miss stories in our Weekly Must Reads. Ocean Spray, Fleetwood Mac & A Viral TikTok A couple weeks ago, a TikTok from user Nathan...
2020 has inspired many brands to rethink their business and marketing strategies. Check out some of the latest campaigns and changes this week in our Weekly Must Reads. Amazon’s Prime Day Strategy Amazon Prime Day is typically held in July as a mid-year shopping boost for...
Need to catch up on the latest marketing and advertising news? We’re here to help. Check out the stories and campaigns you need to know this week in our Weekly Must Reads. Ikea’s Clever Sleepy Posters To promote their latest line of bedding products, IKEA is cleverly...
According to the Harvard Business Review, just 9 percent of businesses come out of an economic slowdown with higher sales and profits than before. The companies who are fortunate enough to be in that elite group aren’t the ones that cut budgets deeply and quickly. They’re...
With less than two months until election day, many companies have focused their latest campaigns on voter registration and key voter issues. Check out the most notable election-themed messages from brands in our Weekly Must Reads. Patagonia’s Secret...
It’s a week of firsts for a number of big brands this week. Catch up on all the debuts and new campaigns that you need to see this week in our Weekly Must Reads. Netflix is Just One Story Away After seeing near-record viewership numbers through the coronavirus pandemic,...
Throughout the past few months, many states across the US are forging a path forward to help businesses get back to normal. For businesses that had to close their doors or alter their operations, this allowed them to breathe a sigh of relief before facing the uncertain...
Marketers have been busy this week gearing up to address major events, from the presidential election to the 2028 Olympics. Check out all the latest updates on the news you need to know in our Weekly Must Reads. LA28’s Creative New Logos The Los Angeles Olympic &...
From phone hotlines to videos designed in code, brands are working hard to differentiate themselves and reach their audience during this pandemic. Catch up on all the latest marketing and advertising stories in our Weekly Must Reads below. The (Early) Return of the PSL...
Alexa, tell me more about smart speaker marketing. If you’re part of the 1 in 3 consumers who have asked their smart speaker about product information, you already know there’s potential for businesses to capitalize on this opportunity. If you’re not, we’re here to tell...