Anyone who has watched live TV in the last few years has surely seen a number of big-budget ads that use nostalgia to get their message across. It’s become a popular tactic for brands’ Superbowl commercials in recent years, and big names like Coca-Cola and Microsoft use it...
New marketing and advertising campaigns this week are continuing to focus on the ongoing themes of COVID-19 awareness and social justice. Read up on all the stories you need to know this week in our Weekly Must Reads. The Richards Group Fallout The Richards Group, a...
What’s the feeling you get as you flip through your old yearbooks, re-tell favorite stories with old friends and watch the movies you loved as a child? It’s warm, fuzzy, sentimental, and transports you to a time when everything seemed a little bit easier and better. That...
This week, viral memes and social media trends were the focus for the marketing and advertising world. Catch up the most recent can’t-miss stories in our Weekly Must Reads. Ocean Spray, Fleetwood Mac & A Viral TikTok A couple weeks ago, a TikTok from user Nathan...
2020 has inspired many brands to rethink their business and marketing strategies. Check out some of the latest campaigns and changes this week in our Weekly Must Reads. Amazon’s Prime Day Strategy Amazon Prime Day is typically held in July as a mid-year shopping boost for...
Need to catch up on the latest marketing and advertising news? We’re here to help. Check out the stories and campaigns you need to know this week in our Weekly Must Reads. Ikea’s Clever Sleepy Posters To promote their latest line of bedding products, IKEA is cleverly...
According to the Harvard Business Review, just 9 percent of businesses come out of an economic slowdown with higher sales and profits than before. The companies who are fortunate enough to be in that elite group aren’t the ones that cut budgets deeply and quickly. They’re...
With less than two months until election day, many companies have focused their latest campaigns on voter registration and key voter issues. Check out the most notable election-themed messages from brands in our Weekly Must Reads. Patagonia’s Secret...
It’s a week of firsts for a number of big brands this week. Catch up on all the debuts and new campaigns that you need to see this week in our Weekly Must Reads. Netflix is Just One Story Away After seeing near-record viewership numbers through the coronavirus pandemic,...
Throughout the past few months, many states across the US are forging a path forward to help businesses get back to normal. For businesses that had to close their doors or alter their operations, this allowed them to breathe a sigh of relief before facing the uncertain...