This week, we’re rounding up the top stories coming out of the Black Friday shopping holiday. A surprising sneak peek: online sales were up once again. Find out all the recent retail news you need to know in our Weekly Must Reads. Controlled Crowds on Black Friday As...
With many new campaigns focused on memes, spoofs and adaptations, it seems marketers have had a fun week. Check out all the new stories you need to know in our Weekly Must Reads. Brands’ New Favorite Meme Anyone who has been on Twitter in the last month has likely seen the...
After weeks of stress and controversy, many of the latest marketing campaigns are focusing on lighter and more positive topics to give their audiences a mental break. Check out some of the most creative marketing and advertising stories of the week in our Weekly Must...
Between the election and looming holiday season, marketers have had a lot of material to work with. Check out the most notable stories you need to know in our Weekly Must Reads. Americans Stress-Eat & Drink Their Way Through Election Night Despite the political divide,...
This week, the latest marketing campaigns focus on timely occasions and trends in an effort to connect with their audiences. Find out more about all the top stories in our Weekly Must Reads. America (and Booking.com) Is for Everyone In a year full of division and...
2020 has continued to bring big changes for brands in the marketing and advertising world. Catch up on all the stories you need to read in our Weekly Must Reads. Quibi Quits After Six Months After months of declining viewership, mobile streaming service Quibi has...
As we’ve seen in the last two presidential elections, political advertising campaigns have become downright merciless. Attack ads, Twitter wars and fact-checking social media posts have all become the norm in the lead-up to November. It got our office wondering, has it...
Anyone who has watched live TV in the last few years has surely seen a number of big-budget ads that use nostalgia to get their message across. It’s become a popular tactic for brands’ Superbowl commercials in recent years, and big names like Coca-Cola and Microsoft use it...
New marketing and advertising campaigns this week are continuing to focus on the ongoing themes of COVID-19 awareness and social justice. Read up on all the stories you need to know this week in our Weekly Must Reads. The Richards Group Fallout The Richards Group, a...
What’s the feeling you get as you flip through your old yearbooks, re-tell favorite stories with old friends and watch the movies you loved as a child? It’s warm, fuzzy, sentimental, and transports you to a time when everything seemed a little bit easier and better. That...