If you used Google in the 2000s, you may remember when the search engine first started morphing their homepage logo into themed artwork and interactive games for special occasions, such as the 30th anniversary of Pac-Man. These games, eventually called Google Doodles,...
Marketing and advertising teams sure were pulling at our heartstrings this week. Many brands recently launched new campaigns featuring moving, inspiring or simply light-hearted messages. Catch up on the top stories of the week in our Weekly Must Reads. Today Girls Rise In...
This week, brands are getting creative with their marketing efforts to reach their unique target audiences. Check out some of their clever ideas in our Weekly Must Reads. Lexus and Twitch Users Design Gamer-Friendly Car Last week, luxury car brand Lexus partnered with...
When video games were first introduced in the early 1970s, brands like Atari quickly won over consumers. Now, with the immediate sellouts of the new Playstation 5 and Xbox Series X, along with the continuing popularity of the...
It’s a new year with new rebrands and campaigns from some of the most well known brands. Get caught up on advertising and marketing news from the start of the year with our Weekly Must Reads! First Major Rebrand of the Year In one of the first major rebrands of the year,...
This week, we’re reflecting on the marketing highs and lows of the year, and what they might mean for the future. Check out some crucial stats and predictions for 2021 in our last Weekly Must Reads of 2020. 2020 Influencer Marketing Recap Influencers have continued to be...
When the COVID-19 pandemic first reached the US early this year, many assumed we would make some short-term adjustments, and life would return to normal before long. Now, as we near the one-year mark of the virus, many of us have developed new routines and habits. The...
As we head straight into the holiday season, brands and social media platforms are facing big changes. Catch up on all the ever-changing marketing news you need to know in our Weekly Must Reads. Ben & Jerry’s and Colin Kaepernick Change the Whirled Ben...
We’ve all heard the old adage: expect the unexpected. I don’t think any of us were prepared for quite how extreme the unexpected could be, though, until we were forced to live through the year of 2020. This year has brought a seemingly endless stream of...
This week, a number of 2020-inspired advertising campaigns have captured our attention. Check out some of the most-talked-about stories of the week in our Weekly Must Reads. 2020 Meets Her Match Ryan Reynolds’ content studio Maximum Effort has finally given us an...