When video games were first introduced in the early 1970s, brands like Atari quickly won over consumers. Now, with the immediate sellouts of the new Playstation 5 and Xbox Series X, along with the continuing popularity of the...
It’s a new year with new rebrands and campaigns from some of the most well known brands. Get caught up on advertising and marketing news from the start of the year with our Weekly Must Reads! First Major Rebrand of the Year In one of the first major rebrands of the year,...
This week, we’re reflecting on the marketing highs and lows of the year, and what they might mean for the future. Check out some crucial stats and predictions for 2021 in our last Weekly Must Reads of 2020. 2020 Influencer Marketing Recap Influencers have continued to be...
When the COVID-19 pandemic first reached the US early this year, many assumed we would make some short-term adjustments, and life would return to normal before long. Now, as we near the one-year mark of the virus, many of us have developed new routines and habits. The...
As we head straight into the holiday season, brands and social media platforms are facing big changes. Catch up on all the ever-changing marketing news you need to know in our Weekly Must Reads. Ben & Jerry’s and Colin Kaepernick Change the Whirled Ben...
We’ve all heard the old adage: expect the unexpected. I don’t think any of us were prepared for quite how extreme the unexpected could be, though, until we were forced to live through the year of 2020. This year has brought a seemingly endless stream of...
This week, a number of 2020-inspired advertising campaigns have captured our attention. Check out some of the most-talked-about stories of the week in our Weekly Must Reads. 2020 Meets Her Match Ryan Reynolds’ content studio Maximum Effort has finally given us an...
This week, we’re rounding up the top stories coming out of the Black Friday shopping holiday. A surprising sneak peek: online sales were up once again. Find out all the recent retail news you need to know in our Weekly Must Reads. Controlled Crowds on Black Friday As...
With many new campaigns focused on memes, spoofs and adaptations, it seems marketers have had a fun week. Check out all the new stories you need to know in our Weekly Must Reads. Brands’ New Favorite Meme Anyone who has been on Twitter in the last month has likely seen the...
After weeks of stress and controversy, many of the latest marketing campaigns are focusing on lighter and more positive topics to give their audiences a mental break. Check out some of the most creative marketing and advertising stories of the week in our Weekly Must...