For most businesses, the sales process is like a relay race. To win customers, it takes impressive performances during every leg of the race. Your team might begin with other crucial members, such as finance or product development, before handing the baton off to marketing...
Many of our favorite marketing campaigns are creative, timely, and just a little bit out-there – and brands are delivering this week. Check out the news you need to know now in our Weekly Must Reads. Oreo Thins Releases Kid-Proof Packaging Parents with cookie-loving kids...
If you’re one of the many companies who chose to press pause on marketing during the chaos of the last year, we get it. A survey conducted in 2020 found that nearly 70 percent of brands planned to decrease their advertising spend for the year. However, if you find yourself...
This week, expect to see the unexpected in the newest marketing campaigns from some of the biggest brands. Keep reading to get the scoop in our Weekly Must Reads. Panera’s Soup-Inspired Swimwear Consumers’ love for Broccoli Cheddar Soup from Panera can’t be stopped by...
Tokyo, travel, and TikTok – oh, my. Catch up on the latest marketing and advertising news of the week in our Weekly Must Reads. NBC Set to Break Advertising Records During Tokyo Olympics Delaying the Tokyo Olympics for a year hasn’t stopped advertisers...
Experienced business owners know the most important asset of any business is its people. As your business grows, the size of your team tends to grow, too. Like many companies right now, though, you may be experiencing high turnover rates or struggling to find candidates...
Need to catch up on the most recent marketing news? Get ready for stories of rebrands, product rollouts and pop-up shops coming your way. Find out all the details in our new Weekly Must Reads. Victoria’s Secret Kicks Off Its New Marketing Approach After decades of a...
From Father’s Day to Pride Month, brands have had lots of important topics to focus their marketing on in recent weeks. Catch up on all the latest news you need to know in our Weekly Must Reads. Lebron James Inspires a New Reese Campaign What’s marketers’ newest source of...
It’s time to get back to work! With vaccination rates rising and restrictions lifting across the US, we’ve all heard that businesses are starting to bounce back. However, a March 2021 survey from National Federation of Independent Businesses found 42 percent of business...
Marketers have been busy this week with new campaigns, popular TV specials and high-profile mergers. Check out all the updates on the latest marketing and advertising news in our Weekly Must Reads. Twitter Rolls Out Subscription Service Twitter is launching a new round of...