In business, we’ve learned that to earn a customer, your company doesn’t always need to have the longest list of features and benefits. What matters most is proving to your specific audience that you have all the features and benefits that matter to them. To prove to...
LinkedIn offers some of the most advanced audience demographic data of any social network site. Companies can delve into specifics on their organic followers and paid ad audience alike, learning important details about their job functions, seniority, industry and more. For...
Ah, April Fool’s Day – the most confusing marketing day of the year. Find out which tricky campaigns made a splash last week, and catch up on all the other need-to-know stories in our Weekly Must Reads. April Fool’s Day Roundup This April Fool’s Day marked the busiest one...
Creating quality content is an important part of many marketing campaigns. Content draws readers in by offering educational tips or valuable ideas, which builds meaningful connections with the audience and in turn boosts traffic to the brand’s website. However, content is...
Get ready for the madness – basketball ads have already arrived! Catch up on all the latest timely marketing campaigns in our Weekly Must Reads. Say Hello to the “Chin-fluencer” Introducing the world’s first “chin-fluencer.” Dollar Shave Club recently became the official...
Need a rundown of the biggest marketing and advertising news of the week? Look no further. Catch up on the details you need to know in our Weekly Must Reads. The Advertising Fallout from Baseball’s Lockout With Major League Baseball owners and the Players Association...
As a team of creatives, we know how tempting it can be to jump right into new graphic designs, letting inspiration flow and dealing with details later. Over time, though, we’ve learned how important it is to consider the overall strategy for the piece first. For the design...
From new products to new spokespeople, the marketing world is full of news this week. Catch up on the stories you need to know in our Weekly Must Reads. Adidas Launches New Sports Bra Line To promote its new line of sports bras designed entirely by women, Adidas made an...
In contrast to last year’s slightly somber Super Bowl commercials, this year’s advertisers took a more positive and lighthearted approach. We saw stories of comebacks, nostalgia, and plenty of celebrity appearances. We also saw crypto – a lot of crypto. Catch up on any ads...
Every business professional wants to appear polished, professional and sharp when they represent themselves and the company they work for. That’s why we meticulously choose our attire, business cards and Zoom backgrounds before meeting with clients or colleagues. However,...