Creating quality content is an important part of many marketing campaigns. Content draws readers in by offering educational tips or valuable ideas, which builds meaningful connections with the audience and in turn boosts traffic to the brand’s website. However, content is...
Get ready for the madness – basketball ads have already arrived! Catch up on all the latest timely marketing campaigns in our Weekly Must Reads. Say Hello to the “Chin-fluencer” Introducing the world’s first “chin-fluencer.” Dollar Shave Club recently became the official...
Need a rundown of the biggest marketing and advertising news of the week? Look no further. Catch up on the details you need to know in our Weekly Must Reads. The Advertising Fallout from Baseball’s Lockout With Major League Baseball owners and the Players Association...
As a team of creatives, we know how tempting it can be to jump right into new graphic designs, letting inspiration flow and dealing with details later. Over time, though, we’ve learned how important it is to consider the overall strategy for the piece first. For the design...
From new products to new spokespeople, the marketing world is full of news this week. Catch up on the stories you need to know in our Weekly Must Reads. Adidas Launches New Sports Bra Line To promote its new line of sports bras designed entirely by women, Adidas made an...
In contrast to last year’s slightly somber Super Bowl commercials, this year’s advertisers took a more positive and lighthearted approach. We saw stories of comebacks, nostalgia, and plenty of celebrity appearances. We also saw crypto – a lot of crypto. Catch up on any ads...
Every business professional wants to appear polished, professional and sharp when they represent themselves and the company they work for. That’s why we meticulously choose our attire, business cards and Zoom backgrounds before meeting with clients or colleagues. However,...
Super Bowl teasers have arrived. Keep reading our Weekly Must Reads to find out which commercials you should keep an eye out for during the big game this Sunday. UberEats Delivers UberWeird Foods For their first-ever Super Bowl appearance, UberEats employed Jennifer...
This week, brands from Duolingo to Hugo Boss are focusing their efforts on the world’s most-visited social media platform: TikTok. Find out everything you need to know about the latest marketing campaigns in our Weekly Must Reads. State Farm Skips the Super Bowl One year...
Have you heard the news about the updated M&M’s characters? What if we told you that wasn’t the strangest marketing campaign we saw this week? Catch up on all the details of this wacky marketing world in our Weekly Must Reads. M&M’s New Modern Mascots Last week,...