The marketing world is abuzz with new campaigns, celebrity partnerships and experiential ventures. Dive into all the news you need to know in our Weekly Must Reads. Netflix Set to Begin Selling Ads It’s the news heard ‘round the streaming world: after losing subscribers in...
This week, brands are getting creative to connect with audiences in new and engaging ways. Catch up on all the latest strategies and campaigns in our Weekly Must Reads. PBR’s Easter Keg Hunt Who says Easter-themed hunts are just for kids? Pabst Blue Ribbon let adults in on...
From new social advertising features to reimagined brand mascots, it’s been an exciting week in the marketing and advertising world. Catch up on all the latest news you need to know in our Weekly Must Reads. Buy Me Some Peanuts & Cracker Jill Step aside, Cracker Jack –...
In business, we’ve learned that to earn a customer, your company doesn’t always need to have the longest list of features and benefits. What matters most is proving to your specific audience that you have all the features and benefits that matter to them. To prove to...
LinkedIn offers some of the most advanced audience demographic data of any social network site. Companies can delve into specifics on their organic followers and paid ad audience alike, learning important details about their job functions, seniority, industry and more. For...
Ah, April Fool’s Day – the most confusing marketing day of the year. Find out which tricky campaigns made a splash last week, and catch up on all the other need-to-know stories in our Weekly Must Reads. April Fool’s Day Roundup This April Fool’s Day marked the busiest one...
Creating quality content is an important part of many marketing campaigns. Content draws readers in by offering educational tips or valuable ideas, which builds meaningful connections with the audience and in turn boosts traffic to the brand’s website. However, content is...
Get ready for the madness – basketball ads have already arrived! Catch up on all the latest timely marketing campaigns in our Weekly Must Reads. Say Hello to the “Chin-fluencer” Introducing the world’s first “chin-fluencer.” Dollar Shave Club recently became the official...
Need a rundown of the biggest marketing and advertising news of the week? Look no further. Catch up on the details you need to know in our Weekly Must Reads. The Advertising Fallout from Baseball’s Lockout With Major League Baseball owners and the Players Association...
As a team of creatives, we know how tempting it can be to jump right into new graphic designs, letting inspiration flow and dealing with details later. Over time, though, we’ve learned how important it is to consider the overall strategy for the piece first. For the design...