Following a year of record inflation and an unstable economy, 2023 has the potential to be another challenging period for businesses. Many experts predict that the economy will continue to slow in the months ahead, with total economic growth dropping by 0.4% in 2023,...
From BeReal to dual loyalty programs, brands are getting creative with their marketing messages this week. Catch up on the latest stories in our Weekly Must Reads. Chipotle Wants to BeReal for Boorito Chipotle’s annual Boorito deal may be back to in-store only, but they’re...
This week, we’ve seen firsthand the highs and lows of navigating marketing in our chaotic, volatile world. Find out more about the biggest new campaigns and toughest missteps in our Weekly Must Reads. Crypto.com’s Marketing Crash Crpyto.com is still struggling in the wake...
From creepy campaigns to playful pranks, brands are starting to get into the spooky spirit. Catch up on all the latest marketing and advertising news in our Weekly Must Reads. “Smile” for the Camera The MLB season just got a whole lot creepier. To promote the new horror...
From TikTok Drama to Super Bowl Halftime Show news, the marketing and advertising world is full of buzz this week. Catch up on the latest stories you need to know in our Weekly Must Reads. Apple Music Dances into the Super Bowl Halftime Show Following Pepsi’s decision not...
TikTok and its one billion monthly active users have taken the marketing world by storm. If you've considered creating an account for your business but aren’t sure where to start, this is the list for you. We’ve compiled the most important TikTok dos and don’ts to consider...
From new logos to branded sounds, businesses are taking bold marketing steps this week. Catch up on any news you missed in our Weekly Must Reads. SodaStream Launches a Brand Refresh SodaStream first gained popularity in the 2000’s as a healthy at-home soda machine. Nearly...
This week, while marketers in the US are engaging with fans and launching new campaigns, advertisers in the UK are reeling from news that has rocked the nation (and broadcast schedules). Catch up on it all in our Weekly Must Reads. UK Advertisers Hit Pause Queen Elizabeth...
This week, brands are ready to play ball. Check out all the latest news on sports-related marketing and advertising in our Weekly Must Reads. Brands Pay Tribute to Serena Williams Last week, tennis superstar Serena Williams competed in what is likely her last major...
It’s hard to escape news of a potential recession on the horizon. Whenever the economy takes a downturn, we see companies scramble to protect their business and minimize risks. For some, that takes shape in slashing marketing budgets and cutting as many costs as possible....