The holiday marketing and advertising season is now in full swing for major brands and retailers. Catch up on their latest ads and strategies to win shoppers in these must-read articles. Coca-Cola Drops First AI-Generated Holiday Commercial Earlier this year, Coca-Cola...
For companies hoping to generate new business growth, investing in marketing and advertising is a critical step. Brands looking for expert help to produce results more efficiently often find partnering with an agency is the most effective way to drive that growth. Finding...
The holiday season has officially arrived for retail brands. In our new Marketing Must Reads, we’re checking out some of the first Christmas-themed ads and learning how major brands plan to capture holiday shoppers this year. Amazon’s Holiday Ad Opus In recent years,...
Several recent campaigns from some of the world’s biggest brands seek to double down on their values and most iconic brand signifiers. Find out how these major companies are strengthening their brand image in our new Marketing Must Reads. Rare Beauty Launches Global Brand...
It’s officially crunch time for brands hoping to boost Halloween sales. Read up on the latest spooky marketing and advertising news in our Weekly Must Reads. M&Ms Trick-or-Treat with Ring In a pre-Halloween push, Mars Wrigley has partnered with video doorbell brand...
Despite concerns from some in the industry, AI in marketing isn’t going anywhere. As discussed during last week’s Advertising Week in New York, brands are becoming increasingly AI-savvy, utilizing the technology to optimize campaign metrics and streamline user experiences....
Recently, major brands have launched timely new campaigns with some of pop culture’s biggest names. Find out why these partnerships have been successful for both the businesses and their celebrity partners in our Marketing Must Reads. Beyoncé’s New Ad with Levi’s Earlier...
In recent weeks, several brands that have been most popular with millennials and Gen X have been updating their marketing strategies to appeal to a younger generation. Find out how these companies are refreshing their image with Gen Z in mind in our Marketing Must Reads....
On August 5, 2024, the Dow experienced its worst day since the end of the Covid-19 pandemic in 2022. Some companies’ stock value fell by 4 to 5%, reminding investors of the “Black Monday” stock market crash of 1987. Then, to some experts’ surprise, the market bounced back...
This week, major brands are kicking off new campaigns with select groups of influencers – though maybe not the kind of influencer you expect. Find out how businesses are putting a twist on influencer trends and targeting very specific consumer groups in our Marketing Must...